India’s digital advertising spending growth in FY23 will be muted largely due to macro factors, increasing from $8 billion in FY22 to $9 billion this year. However, it is expected to pick up speed in the next five years to hit $21 billion on the back of a surge in smartphone and internet usage, according to Redseer Strategy Consultants.
India’s digital ad spend estimated to surge to $21 billion in the next five years, rising 2.5x over FY22 levels, says Redseer
