LIVEMINT: India’s top online retailers Flipkart Ltd and Amazon India Ltd continue to be the most popular online shopping destinations with consumers, with Flipkart having a clear advantage in tier-II and tier-III cities and towns and Amazon having a big edge in metro cities, according to the latest RedSeer E-tailing Leadership Index (ELI).

While Flipkart and Amazon (Amazon Seller Services Pvt Ltd) continue to dominate the e-commerce rankings, both firms saw a slight decline in their overall scores. Flipkart and Amazon were tied with a score of 92 for the July-September period, according to the latest ELI report, compared with a score of 95 in the previous quarter.



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