THE TIMES OF INDIA: The war of words between Amazon and Flipkart continues. Countering Flipkart’s market leadership claim during the festive season sale, Amazon’s India head Amit Agarwal told TOI that the e-commerce major had a 42% market share in terms of orders placed during the sale period, quoting data from research firm Kantar IMRB. While Agarwal did not directly name any competitor, Flipkart’s CEO Kalyan Krishnamurthy had earlier said the home-grown e-tailer had a 70% share of this year’s total festive sales based on the company’s own data.

Among the third-party reports, RedSeer Consulting said Flipkart increased its market share in terms of gross sales to 58% this year during its Big Billion Days sale from 52% last year, while Amazon saw its share of the market go down to 26% compared to 32% last year during their Great Indian Festival. Forrester, another research firm that tracks e-commerce sales, did not break down the market shares for both the companies but indicated that Flipkart was ahead. Forrester estimated total festive season sales this year in the range of $2.8-2.9 billion.



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