Ujjwal Chaudhry, Associate Partner, RedSeer Consulting, said, “Earlier, YouTube was the only option available for online entertainment, but in the last three to four years as data packs became cheaper, smartphone penetration and Indian language options increased, small-town users have been shifting to OTT video and short form apps.
Tier II India sees 25 pc jump in short-form video content usage in 2 years
