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Jan, 2021     

Value-first customers of BigBasket, Grofers, JioMart, others to drive e-grocery market to $24B by 2025

Financial Express

“Accounting for almost two-thirds of the 130 million e-grocery addressable households, value-first households account for a large opportunity in the grocery space, but are quite different in the way they go about purchasing groceries,” said Kushal Bhatnagar, Engagement Manager RedSeer.

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