From Mop to Mobile: The Digitization of Home Services in Southeast Asia
Across the home services space, digital transformation is underway. From something as basic as weekly cleaning to urgent plumbing repairs, these are services every household needs, yet for decades, they remained fragmented, informal, and inconvenient to access. Now, just as ride-hailing apps changed how people move around cities, home services platforms are doing the same […]
Redseer advises on LG Electronics India IPO. Know what and how
Executive Summary LG Electronics India Limited (LGEIL) engaged Redseer, India’s leading strategy consulting firm, to support its IPO through a comprehensive market study. Redseer delivered a detailed and comprehensive industry analysis that built market sizing models across 25+ major product categories in the home appliances and consumer electronics market in India. We captured both the […]
Tapping Into the Everyday: Instant Home Services and the Next Habit Loop
India has always been a market of many Indias, diverse in income levels, lifestyle, and digital readiness. This diversity makes it both one of the most challenging and rewarding markets for products and services. The emergence of the Instant Economy is a response to a new kind of demand: one that values immediacy, reliability, and […]
Redseer advises on Urban Company. Know what and how
Executive Summary Urban Company engaged Redseer, India’s leading strategy consulting firm, to support its DRHP filing for IPO through a comprehensive market study – developing a detailed market model, uncovering growth opportunities across key segments, and identifying strategic levers to win in the home services category. About the Client Urban Company is the leading online […]
Ready-to-Drink (RTD) Beverages – India’s Next Lifestyle Megatrend
From sparkling to stills, from shelves to screens, this is the playbook for winning in India’s evolving drinks market. Executive Summary: India’s Ready-to-Drink (RTD) beverage market is experiencing a pivotal transformation. Now accounting for ~70% of the non-alcoholic beverages category and growing at a CAGR of 18%, RTD is no longer a seasonal trend; it’s […]
India’s $130+ Billion Appliances Market Opportunity
Executive Summary: India’s $130+ billion appliances market is on the cusp of a tectonic shift, fuelled by rising incomes, aspirational younger cohorts, wellness-driven consumption, and the rapid adoption of digital-first lifestyles. But this isn’t just another consumption play. It’s a high-stakes play on category creation, channel reinvention, and innovation velocity. Brands that decode what India […]
Redseer advises on Titan Smart Wearables. Know what and how
Executive Summary Titan Smart Wearables engaged Redseer Strategy Consultants to conduct a comprehensive commercial due diligence on CueZen, a fast-emerging player in predictive and generative AI for health. With the ambition to go beyond fitness tracking and deliver truly intelligent, health-first wearables, Titan sought to evaluate CueZen’s potential to deliver hyper-personalised behavioural nudges and AI-led […]
India’s Home Decor Industry: Retail’s Secret Weapon in $2 Billion Size
As we continue our analysis of alternative growth categories in India’s retail markets, we now turn to a category that speaks of aspiration and taste—the $2 billion home decor market. Just like the toys category and saree market, the home decor segment too remains structurally fragmented, with manual distribution, inconsistent merchandising, and SKU chaos. Yet, […]
Unlocking Convenience: The Indian Smart Home Revolution
Imagine living like the Jetsons—your morning coffee brewing itself, your lights dimming when you are ready for bed, and your security system alerting you about unusual activity—all without lifting a finger. How cool is that? Welcome to the era of smart living, where technology transcends the ordinary and transforms our living spaces into intelligent, responsive […]
From Stone Age to Smart Age: Transforming Your Home into a Smart Home
The report “From Stone Age to Smart Age: Transforming Your Home Into A Smart Home” discusses the concept of smart living, where technology automates and enhances daily life through smart home devices. It highlights how smart home technology has evolved from basic functionality to sophisticated connectivity, allowing for automation and remote control of various household […]
Saudi Arabia Real Estate: A Growth Story Grounded in Stability
1. KSA real estate sector set to grow at a 10% CAGR over next 5 years – almost at par with UAE The growth narrative in KSA is unfolding, and the real estate sector is directly benefiting from it. KSA’s real estate sector is set to grow at a steady 10% CAGR annually for the […]
Decoding the UAE Real Estate Market
The UAE real estate market is booming, thanks to Russian expats and local buyers. In the short term, Russian expats are fuelling the market, while in the long term, local buyers will drive growth. In this newsletter, we’ll explore the top trends and factors that are contributing to this growth, including the influx of Russian […]
Redseer’s MENA Consumer Electronics perspective is now available
1. The Consumer Electronics retail market will represent a ~$100 Bn opportunity by 2027… The electronics market in MENA is currently ~$60 Bn and is forecasted to grow at a CAGR of 9% to be a ~100 market by 2027. UAE & KSA account for close to half of the market currently and their share […]
The $10Bn Used Smartphone Market To Watch Out For
India’s used smartphone market is poised to reach a staggering market size of USD 10Bn by FY26
India Online Furniture Market – Ready for ‘digital takeoff’
India’s furniture + home market saw a steep COVID-driven drop to $11.5 Bn in FY21, but is poised for strong recovery post COVID with strong recovery already underway in FY 22
Gated community $ 500B consumption story in 2026
Gated communities are a significant part of India’s consumption story with $200B cumulative spend expected to grow by 2.5X in the next 5 years
Home Services Market Updates
‘Convenience’ ranks much ahead of ‘price’ as the main reason to avail on-demand home services Published on: Dec 2019 Compared to many sectors, on-demand home services has a high share of ‘convenience seeking users’ Which is likely to enable players to rationalize pricing and driving better unit economics in the long run Home services consumers […]
Online Interior Design Market Updates
Buy Full Report Customization and Lead qualification key to scalability in the Online Interior Design market Published on: Apr 2019 Online Interior Design market is a large and fledgling opportunity in India (RSC estimates the market to be ~$ 100 mn in FY19, with online penetration of <1%). Despite the large addressable opportunity, leading Online […]
Formulated Product Line Expansion Marketing Plan For A Home Appliance Player
Technological advancements, rising economies, and evolving consumer lifestyles have led to the development of the smart home appliances market.
Due diligence on Furniture e-tailing market in India for a PE Fund
The client was a private equity fund who wanted to understand the furniture e-tailing market landscape in India. RedSeer helped them perform due diligence on the industry which entailed competitor benchmarking, gauging customer preferences and understanding the target firm’s brand image and position in the market versus its competitors and alternatives. We used separate approaches […]
Product Line Expansion for Home Appliances Player
Making an entry into the market space with a new product category requires a strategic planning and deep understanding of the present dynamics. A study on similar lines was conducted for an Indian MNC with annual revenue of more than USD 1 billion to understand the consumer preferences before extending their product line. Also, […]
Commercial Due Diligence on an online furniture e-tailer
A large sample consumer and supplier survey was run to identify the consumer behaviours and changes there in that would support the investor growth theses on the market.