BNPL: A Key Growth Engine for Online Retail in KSA

When Buy Now, Pay Later (BNPL) first emerged in the GCC, it was closely tied to the growth of e-commerce. Over time, however, the BNPL model has expanded its footprint into offline retail, which has been driving more growth. Recent innovations like Tabby and Tamara cards, which make BNPL available across any Visa or Mastercard-accepting […]
How Redseer helped India’s largest education-focused NBFC, Credila, file its DRHP for IPO

Executive Summary Credila Financial Services engaged Redseer, India’s leading strategy consulting firm, to support its IPO through a comprehensive market study. Redseer conducted a detailed industry and financial analysis, which included developing market models, detailing the current and future view of the industry, and identifying levers that will enable NBFCs to win the overseas education […]
Southeast Asia’s Next Unicorn Factory: The $480B MSME Lending Market

Southeast Asia’s 68 million micro, small, and medium enterprises represent the economic backbone of the region, contributing over 40% of GDP across major markets. Yet these businesses face a staggering $480 billion credit shortfall that traditional banks have proven unable or unwilling to fill. This represents one of the largest underserved B2B financial […]
How Redseer Mapped India’s Untapped $500Bn SME Lending Opportunity for GetVantage

Executive Summary In collaboration with a new-age financial technology company, GetVantage, we authored a market report highlighting the vast lending opportunity in India’s MSME and tech–led startups. The report highlighted credit challenges for these businesses and limitations of traditional lenders, creating a large whitespace for modern fintech to enter. About the Client The client, GetVantage, […]
Accelerating Co-Branded Credit Card’s Success with CCaaS Platforms

In a competitive market where consumer loyalty can shift to the next offer, co-branded credit cards (CBCCs) have emerged as a powerful tool for deeper customer engagement. Businesses that were traditional earlier are increasingly turning to innovative solutions to simplify the complex process of launching and managing such programs. With the rise of personalized consumer […]
Co-Branded Credit Cards: Your Secret Weapon for Deeper Consumer Engagement

In today’s fiercely competitive marketplace, where every brand vies for a deeper connection with its audience, the strategic tools you choose can make or break your strategy. Whether it’s through personalized online experiences or high-impact offline interactions, the race to win consumer loyalty has never been more intense. However, one resource that brands can leverage […]
The Rise of Co-branded Credit Cards: Redefining Customer Loyalty

In collaboration with Hyperface, we present a comprehensive report on the co-branded credit card (CBCC) industry in India. This report is designed for brands considering a strategic move into this rapidly growing space. Key Highlights: Access the full report and enhance your understanding of the CBCC landscape by clicking below.
The New Age of Borrowing: A Generational Shift Towards Digital Lending

Imagine a world where getting a loan is as easy as ordering a pizza. No long queues, no mountains of paperwork—just a few taps on your smartphone, and you’re set. Welcome to the new age of borrowing, which is on the brink of a major transformation, driven by the borrowing behaviors of Gen Z (aged […]
Decoding MENA BNPL Market

1. Credit card adoption has been limited in MENA due to Shariah non-compliance, despite high banking penetration. Despite having a well-established banking sector, KSA faces hurdles when it comes to credit card adoption, with adoption ~20%. This is significantly lower than that of its global counterparts. The primary reason for this low adoption rate is […]
MSME Credit Capital Deficit – How much of a difference can Alternate Finance make?

India is a nation of small businesses and home to over 64 Mn MSMEs that collectively contribute to 30% of the nation’s GDP. While the sector is a crucial component of India’s growth engine, it is also riddled with challenges that inhibit growth. Limited digitization and strained access to capital are two pressing issues that […]
Unlocking Growth: India’s Digital SME Credit Gap and Economic Potential

The “India Digital SME Credit Report 2023,” a collaborative effort between GetVantage and Redseer Strategy Consultants, sheds light on a substantial credit deficit amounting to approximately $220 billion, casting a shadow on the progress of digitized businesses within the country. Despite an injection of $53 billion in the fiscal year 2022 and an estimated $165 […]
BNPL Wave is Now a $1.5 Bn Reality

The Buy Now Pay Later (BNPL) market is expected to grow in the Middle East region as this payment mode has a fast approval method. This is the most convenient payment method, spread over a period of time with smaller amounts of EMI. As the COVID-19 pandemic disrupted the economic conditions in the Middle East […]
Due Diligence of a housing finance company

The engagement was driven through primary research, surveys and in-depth interviews to do an indepth analysis of the target company.
Lending Market And Target Segment Assessment

The MSME sector has rightly been denominated as the engine of growth for the Indian economy. Its recent development as a potential business investing ground from home and abroad is a testimony to the above statement. In the same respect, a study was done for a client to understand the MSME segment in India, their […]