Advertising Unlocks Scale for the Next Generation of Consumer Platforms
EXECUTIVE SUMMARY With the scale of Gen AI in 2022, ad spends have outgrown revenue at ~1.4x. In a ~$1 Tn global ad market, where digital spends account for ~76%, AI has changed gears. Adoption lags are compressing as emerging markets reach scale faster, despite the concentration of ad dollars in a handful of verticals. […]
Mozark: Pioneering Proactive AI-enabled Digital Experience Monitoring
A seamless digital experience is a strategic imperative in today’s world. In an era where customers have zero tolerance for glitches, businesses must ensure flawless interactions. To meet this need, the digital experience monitoring industry has been helping companies track and optimize user experiences for many years. This space, however, is evolving rapidly. With AI […]