India’s Festive E-Commerce Market 2024: Unveiling Growth Trends and Emerging Opportunities
The festive period witnessed a 12% year-on-year increase with a Gross Merchandise Value (GMV) of approximately $14 billion, driven by rapid growth in Tier 2+ cities and an increase in shopper spending. Explore the key insights and growth drivers that shaped India’s festive e-commerce season in 2024. Key Insights from the 2024 Festive Season: What’s […]
