The objective was to help a leading eHeatlh platform understand how it is performing vs the leading competitors, in terms of:

1. Business Metrics: GMV, AOV, Transactions, Traffic, Users, Discounts, Category mix, City tier mix, Unit economics

2. Customer Metrics: NPS by parameter (availability, quality of service, pricing, delivery time, variety, customer services, returns/replacements etc.) for ePharma, eConsultation and eDiagnostics

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