Go-to market strategy into online gaming market for a leading digital content platform in India
Impact Story
A gaming platform seeking evaluation and diverfication opportunities in real money gaming segment in India
The engagement answered following:
1. Market context for online gaming in India – games and PC, casual games, RMG
2. Client’s TG assessment and synergy with RMG gaming TGs
3. Competitive landscape and opportunity white-spaces for the client
4. Content sourcing model for the online gaming platforms
5. Route-to-market for different customer cohorts
Key takeaways from the engagement was a Go-to Market strategy for the client (a leading digital content platform) into online gaming market and playbook
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