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Mar, 2019     

Market landscaping and identifying consumer pain points for one of the leading eHealth players in India

Pharmaceuticals market sizing in India, ePharma penetration in the market, ePharma category mix and player market shares, top-line & bottom-line player level comparison


Enable a leading ePharma player to study the ePharma market landscape and deep dive into the consumer perspective & need gaps.

1. Market landscape: Pharmaceuticals market sizing in India, ePharma penetration in the market, ePharma category mix and player market shares, top-line & bottom-line player level comparison

2. Consumer Perspective: Online medicine buying frequency & ticket size, key drivers to use ePharma (discounts, fast deliveries, better quality etc.), key areas of satisfaction & dissatisfaction with ePharma