Market landscaping and identifying consumer pain points for one of the leading eHealth players in India
Kushal BhatnagarEnable a leading ePharma player to study the ePharma market landscape and deep dive into the consumer perspective & need gaps.
1. Market landscape: Pharmaceuticals market sizing in India, ePharma penetration in the market, ePharma category mix and player market shares, top-line & bottom-line player level comparison
2. Consumer Perspective: Online medicine buying frequency & ticket size, key drivers to use ePharma (discounts, fast deliveries, better quality etc.), key areas of satisfaction & dissatisfaction with ePharma
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