To publish an objective report on India gaming market focusing on key emerging sectors, changing consumer behaviors and how would market unfold in next 5 years. The report answered following:
1. Online gaming market landscape in India – structure, segments, size and growth
2. Emerging themes across segments of online gaming?
3. Users of online gaming (by type) in India and their behavior towards online gaming – type of game player, time spend, frequency, money spent, platform preferences, platform stickiness etc.
4. Online gaming market outlook in 2022
Market narrative report was launched to the public and received wider acceptance, the findings were used for strategic decisions by investor and quoted multiple times in the media