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Keeping up with the consumer

newsletters | May, 2021

Q-commerce has enabled consumers to try new online categories because of its convenience thus increasing the share of wallet.

MENA Startups – Going the IPO way

newsletters | Mar, 2021

Consumer shift towards online is permanent and will drive further growth

Q-commerce | The Demand For Speed

newsletters | Mar, 2021

Q-commerce is a market defined by very fast delivery from local shops, restaurants, and dark stores. It is usually characterized by under 2-hour delivery....

eGrocery Supply Chain Strategy for leading e-com horizontal Identify i...

Case studies | Mar, 2021

Assessment of the top-line and growth of the key online grocery players such as Bigbasket, Grofers, Amazon Pantry and Milkbasket including orders per day, AOV, GMV, Categ...

Social Media Spend Goes Mainstream

newsletters | Mar, 2021

Social media now accounts for almost half of the digital advertising spend in the MENA region. We expect that in 2021, social media ad spend will overtake non-digital/tra...

Deep dive into audio entertainment landscape to understand high potent...

Case studies | Jan, 2021

A comprehensive benchmarking of 15+ players in the industry to help the client understand the supply-demand dynamics & identify high-growing product segments....

Commercial Due Diligence on a social commerce player

Case studies | Dec, 2020

A deep dive into India's retail and eCommerce space from demand and competition perspective was conducted at a category level to assess the TAM and 5 year realizable oppo...

A new Silver Lining to India’s Meat Market

newsletters | Dec, 2020

Online meat has grown 2.5-3x since COVID, with a large growth runway ahead

Commercial Due Diligence on one of India’s largest retailers

Case studies | Sep, 2020

Perspective of consumers and retailers towards digitization in general and towards using Target's services in particular 4) Growth forecast for market and Target's share ...

Commercial due-diligence for a leading global gambling operators to id...

Case studies | Aug, 2020

The enagagement helped client identify investment opportunity in online rummy for their inorganic growth in Indian market

Developing a Commercial Strategy for a Leading Social Media and Digita...

Case studies | Jul, 2020

By conducting in-depth discussions with our experts in the field, we were able to understand the competitors, what is unique about them, the overall market size of the ad...

Accelerated Digitization in India Internet Post COVID- Part 2

newsletters | Jul, 2020

Contribution of E-Tailing to India Internet spiked massively as the category reached a USD 36 Bn Annualized GMV in June, +30% vs Jan....

ASEAN eCommerce and Logistics: Rising to Deliver – Part 2

newsletters | Jul, 2020

Social commerce has seen an uptick in the recent months owing to Covid-19. Lockdown measures have resulted in decreased store time and extremely low footfall in offline s...

Conduct Due Diligence on the Target and Identify Growth Opportunities ...

Case studies | Jul, 2020

The objective was to conduct a comprehensive due diligence exercise focusing on the target -- an online rummy platform -- in the real money gaming market....

Recovery Stories in Consumer, Retail and Internet

newsletters | Jul, 2020

However, as the partial and full unlock has proceeded, few of the internet sectors have seen either seen a release of the pent-up demand or a new sector baseline has been...

India eCommerce and Foodtech- COVID-19 Impact and Way forward

newsletters | Jun, 2020

Orders for leading Foodtech players have dropped by ~80% in the month of April owing safety concerns, WFH being implemented, junta curfews and operations stoppages and co...

How did COVID-19 impact India Internet and what’s the way forward

newsletters | Jun, 2020

In a pre-covid world, India Internet was one of the most attractive markets globally, expected to deliver 30+% CAGR over a 6 year time horizon....

Ecosystem Engagement in COVID 19

articles | Jun, 2020

The world is struggling with the spread of the novel Coronavirus. As the economic impact of the COVID-19 crisis mounts, leaders in every industry are innovating on war-fo...

Consumer NPS study for one of the leading eHealth players in India

Case studies | Apr, 2020

The objective was to help a leading eHealth platform study the relative satisfaction of its consumers vs the leading competitors, in terms of pricing, quality, availabili...

Sector due diligence for a global VC, leading to a major investment in...

Case studies | Mar, 2020

To carry out the due diligence we evaluated the sector feasibility & built a comprehensive analysis on the monetization & growth potential to validate the investor's hypo...

Go Micro to achieve macro profitability

newsletters | Feb, 2020

Internet companies are driving multiple profitability streams, which require focused efforts in the right geographies for effective results....

Understanding the opportunities in online market for FMCG products to ...

Case studies | Feb, 2020

Assessment of market dynamics of key online grocery platforms such as Bigbasket, Grofers, Amazon Pantry and Flipkart to assess the growth potential of overall online groc...

Market report on Indian eHealth market covering business models, stake...

Case studies | Feb, 2020

Overview of the healthcare space in India, current & future market estimates, key drivers of growth including the recent govt. initiatives...

Competitive benchmarking of all the major eHealth players in India

Case studies | Feb, 2020

The objective was to help a leading eHeatlh platform understand how it is performing vs the leading competitors

India internet x profitability: What to watch in 2020

newsletters | Jan, 2020

1. Changing macroeconomic and funding scenario in 2020 will see two big themes playing out for India’s internet start-ups Given the macroeconomic trends and the funding...

Report on the EdTech sector in India to identify next opportunities fo...

Case studies | Jan, 2020

An exhaustive database for established institutes was created along with multiple in-depth discussions with investors to understand the market dynamics....

Long-range strategic plan for top education credential evaluator

Case studies | Dec, 2019

We understood the addressable opportunity in the academic credentials evaluation market and prioritised key geographies by tracking the migrant student countries of origi...

A closer look at On-Demand Home Services

newsletters | Dec, 2019

Overall India e-mobility is slightly ahead of food tech in # orders/trips, with newer mobility models driving the growth

Unlocking the Indian eB2B retail opportunity

reports | Nov, 2019

The Indian retail market is expected to grow at ~10% CAGR to reach ~$ 1.6 TN by FY 25

Go-to-Market strategy in EdTech for India’s largest online vernacula...

Case studies | Nov, 2019

We conducted 2000+ student and parents survey and 100+ supplementary education providers interviews in India to build the customer persona....

Enabling one of India’s largest media houses to grow advertising rev...

Case studies | Sep, 2019

We created a dynamic toolkit that leveraged intensive market intel to help the client map out the existing ad market spend by segmenting the target companies by sector, s...

E-Tailing’s changing category mix and future of lodging

newsletters | Sep, 2019

Despite slowing growth of mobiles category, e-tailing firmly on track to grow 32% in 2019 and reach USD ~82 Bn by 2022 Published on: Sep 2019 2019 to see the slowest grow...

OTA/Hotel Aggregators Market Updates

newsletters | Sep, 2019

Budget and Mid Market hotels will continue to dominate India’s lodging space  Published on: Sep 2019 Travellers are gradually shifting towards experiential and adventu...

Growth strategy for an internet kitchen

Case studies | Sep, 2019

The methodology involved conducting feasibility analysis of channels needed to achieve the target.

Go-to market strategy into online gaming market for a leading digital ...

Case studies | Aug, 2019

Key takeaways from the engagement was a Go-to Market strategy for the client (a leading digital content platform) into online gaming market and playbook...

Consumer Internet Updates

newsletters | Aug, 2019

Buy Full Report MAU for OTT Video platforms expected to grow 80% over 2019-22; platforms focused on Bharat target group are expected to grow fastest  Published on: Aug 2...

Newsletter | Vernacular is NOW, not the future – A $300 Bn opportuni...

newsletters | Aug, 2019

India is in the midst of a massive digital transformation of its population Published on: Aug 2019 Heavy social media and content consumption underway in urban and especi...

Change is Here to Stay

reports | May, 2019

Indian mid-market hotel industry is expected to grow at 10% to reach USD 4.4Bn by 2019

City expansion strategy for a foodtech player

Case studies | May, 2019

The medhodology involved creating a bespoke foodtech potential index of 2300+ Indian cities to identify the high potential cities for the client and segment them by prior...

Dormant user assesment for an online food delivery platform

Case studies | Apr, 2019

The engagement was driven through primary research - surveys and in-depth interviews - of dormant users to pin-point the reasons for lapsing and understand the steps to b...

Growth & New International Markets Entry Strategy For A 6000+ Cha...

Case studies | Apr, 2019

The global expansion story of Indian internet companies is just starting, long way to go ahead Published on: Apr 2019 Over the last few years, we have seen many Indian in...

Implementation of a sales process improvement program at a fast growin...

Case studies | Mar, 2019

RedSeer reached out to 5 key geographies of interest to the client in India and connected with 1000+ schools across India.

Evaluating readiness of healthcare subscription plan and devising an o...

Case studies | Mar, 2019

The objective was to identify the attractive consumer cohorts for the healthcare subscription plan

Tracking & benchmarking operational metrics of ride-hailing playe...

Case studies | Feb, 2019

The Idea was to understand how the operational metric like ETA, availability, surge etc vary between players in different city and how it changes on monthly basis....

Customer Perception of online 2W rental & taxi players

Case studies | Feb, 2019

The objective was to help a major fund assess the customer perception of online 2W rental platforms in India.

Market Sizing of self-drive segment

Case studies | Feb, 2019

The first step was to reach out to experts in rental/self-drive companies, fleet operators and industry experts in each city to understand pan-India and city specific mar...

Online market sizing of ride-hailing across geographies (SEA, MENA, In...

Case studies | Feb, 2019

We were able to build high confidence market share numbers of key players by rides & GBV across major geographies, player strategies and models in each region, Driver exp...

Online market assessment of Ride-hailing in Indonesia & competiti...

Case studies | Feb, 2019

Market share of major players in terms of rides & GBV for bike & taxi market, Driver unit economics on platforms for bike & taxi market, Driver and customer experience an...

Market Sizing of Offline cab market in India

Case studies | Feb, 2019

Overall Indian cab market segregated by organized & unorganized and online & offline, individual sectors in offline market for Pan India and 13 cities along with historic...

Business Model Evaluation and Future Roadmap Development for a Physica...

Case studies | Feb, 2019

The objective was to assess the physical education market and conduct competitor benchmarking to develop a future growth roadmap.

Commercial Due Diligence on India’s largest EdTech provider focused ...

Case studies | Feb, 2019

We captured the brand recall for all market players, looked at how the online education market is poised to grow in the next five years....

Sector narrative in online gaming market and its outlook in 2022, driv...

Case studies | Jan, 2019

Market narrative report was launched to the public and received wider acceptance, the findings were used for strategic decisions by investor and quoted multiple times in ...

Benchmarking mobility players on consumer behavior for Perth (Australi...

Case studies | Feb, 2018

Insights on customer behavior of Perth in terms of reasons for choosing ride-hailing platforms, use-case, decision making criteria, ownership of car, deal-seeking, platfo...

Yellow Pages Going Online In Middle East

Case studies | Oct, 2017

The goal of the project was to develop a comprehensive market strategy for an online classifieds player in the Middle East. The firm wanted to expand to a new geography a...

Customer experience assessment for e-tailers

Case studies | Oct, 2017

Our client one of the largest e-tailing players in India wanted to benchmark its customer satisfaction with the competitors and understand the satisfaction across key par...

Commercial Due Diligence on an online furniture e-tailer

Case studies | May, 2015

A large sample consumer and supplier survey was run to identify the consumer behaviours and changes there in that would support the investor growth theses on the market....