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The rise of Made in India digital content

reports | Apr, 2021

Short-form video user base is back to nearly 100% of pre TikTok ban, with strong loyalty to Indian apps

What is the big deal about Short Form content ?

newsletters | Dec, 2020

This market which was initially created by Bytedance-owned TikTok, saw a massive void after the app’s ban in June. 40% of the market is now owned by Indian apps....

40% of TikTok’s India market captured by homegrown apps

reports | Dec, 2020

The number of Internet users in India set to grow to 970 million from current 600 million in next 5 years, Shortform market is also estimated to grow by 4x on total time ...

Video Killing The Audio Star?

newsletters | Nov, 2020

Paid users contributed USD 43 Million in revenue during August 2020 alone

Can Online Content Platforms win the customer retention battle post CO...

newsletters | May, 2020

Online Content sector has seen an overall positive uptake during COVID.

OTT Audio platforms tuning into profitability

newsletters | Apr, 2020

In India most users are likely to switch to a paid OTT audio subscription, only if the charges are ~INR 25 per month