Short-form video user base is back to nearly 100% of pre TikTok ban, with strong loyalty to Indian apps

This market which was initially created by Bytedance-owned TikTok, saw a massive void after the app’s ban in June. 40% of the market is now owned by Indian apps....

The number of Internet users in India set to grow to 970 million from current 600 million in next 5 years, Shortform market is also estimated to grow by 4x on total time ...

Paid users contributed USD 43 Million in revenue during August 2020 alone

Online Content sector has seen an overall positive uptake during COVID.

In India most users are likely to switch to a paid OTT audio subscription, only if the charges are ~INR 25 per month