Our research shows that out of the 188 billion minutes spent on OTT, users spent the highest that is 69 billion minutes on daily soaps followed by movies with 31 billion minutes and then originals produced by the OTT platforms. Voot dominates the daily soaps genre compared to its players while ‘Others’ together contribute 31% as well. On the other hand, Hotstar dominates movies genre with 33%. Over the past year, consumer behaviour has largely changed as they now heavily rely on OTT platforms for new content. This will inevitably accelerate the growth trajectory of the industry,” Redseer said in its report.

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