We live in a digital age where we simply can’t rely on word-of-mouth referrals and traditional marketing methods to stay competitive. And that’s when content marketing comes into play. As a consultant, your expertise and knowledge are valuable assets that can help you attract new clients and grow your business. But with so much content out there, how do you ensure that yours stands out?  

Here are a few tips on how to share your content and position yourself as an industry thought leader.  

  1. Connecting with community: Identifying local audiences 

To achieve success with your content marketing, it’s essential to have a clear focus and identify your target audience’s specific problems. By doing this, you’ll be able to provide content that addresses their needs and establishes you as an expert in your niche. 

One way to understand your audience’s needs is to use resources like Google Trends, Quora, or industry-specific forums and Facebook groups where people share their problems and seek advice. These platforms can provide valuable insights into the issues your audience is facing, allowing you to create content that resonates with them. 

Another useful tool is AnswerThePublic, which generates content ideas based on the questions your audience is asking. By using this resource, you can create content that directly addresses your audience’s concerns and provides them with the information they need. 

  1. Crafting content: Actionable and problem solving 

Creating highly actionable content is one of the most effective ways to win customers and build brand advocates. The key to creating such content is to follow a simple formula. First, break down the solution into easily understandable steps. Next, address each step in detail with demonstrations, real-life examples, and data evidence from reliable sources. 

By following this approach, you can create content that not only engages your audience but also provides them with tangible value. This can help establish your brand as a thought leader in your industry and build long-term relationships with your customers.  

  1. Develop compelling copy: The power of emotional copywriting 

Service consultants, particularly those in healthcare and legal industries, are often confronted with delicate and sensitive issues. Therefore, the language and tone used in your content can have a significant impact on your visitors. 

Carefully selecting the appropriate words can instantly create a connection with your audience and encourage them to take the desired action. It is crucial to choose your words wisely to maintain professionalism and build a trustworthy relationship with your clients. 

  1. Engage your Audience: Generate curiosity-provoking strategies 

Consultants and marketers in the service industry have various options when it comes to creating lead magnets to attract potential clients. These can include a range of materials such as checklists, PDF eBooks, quizzes, and even free templates.   

To maintain their interest, it’s crucial to keep them engaged by sending them regular emails with helpful advice and relevant service offers. This can help to establish a relationship with them and increase the chances of converting them into paying clients. Consistent communication can also build trust and establish you as an authority in your industry, which can ultimately lead to long-term success. 

  1. Establishing trust through social proof: Build credibility in the industry 

Research has indicated that there are a few key ways to build trust with your audience quickly. One of the most effective methods is to showcase video testimonials from satisfied customers. These testimonials offer social proof that your product or service is legitimate and reliable. Additionally, association with established professional bodies can also help build credibility.  

Another effective strategy for building trust is to display customer testimonials from public forums and review sites. Positive reviews from real people can help to strengthen your brand image and reputation. Potential customers are more likely to trust your business if they see that others have had positive experiences with your products or services.  


  • Deepti is a marketing expert with over 15 years of experience in the internet space. She excels in brand building and harnessing new-age media channels for driving revenue objectives.