Budget and Mid Market hotels will continue to dominate India’s lodging space

Published on: Nov 2019

  • Travellers are gradually shifting towards experiential and adventurous stays which are offered by homestays and hostels
  • Expected to witness the highest growth

Digital book-keeping apps have managed to gain strong adoption and regular usage amongst SMEs

  • New age book keeping apps are seeing daily usage amongst large chunk of their user base- indicating increasing comfort
  • A significant chunk of app users are having more than 50% of all their transactions recorded on the book-keeping apps, indicating high utility/value provided to the users

Foodtech in India- Average AOVs falling for aggregators driven by single-serve affordable meals

  • This shift is driven by flat priced meals and affordable single-serve meals (priced INR 80-150), as their business contribution is increasing:

SEA Perspective: Social commerce plays a big role in Vietnam online retail market, which is also heavily dependent on Hanoi and HCMC

  • 65% of all online retail orders were on social commerce in 2018
  • Formal e-tailers have been able to drive e-tailing demand beyond HCMC and Hanoi, driven by superior supply chain coverage and delivery speeds



  • Mrigank leads business research and strategy engagements for leading internet sector corporates at Redseer Strategy Consultants. He has developed multiple thought papers and is regularly quoted in media and industry circles.