Content Leadership Index
What does the CLI measure?
Published on: June 2019
CLI measures the monetizability of a platform basis three key criteria- Reach, Engagement and Trust
Player-wise Performance- Reach
Player-wise Performance- Engagement
Player-wise Performance- Trust
What does the Content Leadership Index (CLI) measure?
Evaluation Parameters and Weights
How is it structured > Reach
How is it structured > Engagement
How is it structured > Trust
The indexing was done using three different approaches
We conducted 3000 surveys in 121 cities across India, with the samples spread across geographies, and internet usage patterns
We have conducted in-depth interviews with 40 advertisers
We held in-depth discussions with industry leaders across four verticals