India’s Beauty Industry : Transforming boundaries across Audiences and Categories
India’s beauty industry is rapidly expanding, with projections showing it will reach $34 billion by 2028. This growth is fueled by rising disposable incomes, increased consumer aspirations, and the influence of social media and e-commerce. As Indian consumers become more sophisticated, there’s a growing demand for premium beauty products and personalized experiences driven by global […]
Baht Bytes: Spotlight on Thailand’s On Demand Services
“Can Thailand, the second-largest economy in Southeast Asia spring a surprise in the consumer internet space?” queried our friend at a regional Venture Capital. As we looked for answers, we could not miss the country’s high household affordability levels and the digitally well-connected population. As we dug in, we noticed that while there have been only a few sizeable startups in the past, the situation is […]
The Shifting Landscape of Study Abroad: Why Are Indian Students Turning to New Global Learning Destinations?
Indian students have always eyed the US, UK, Australia, and Canada for higher studies. While regulatory changes in these countries are expected to slow market growth in the short term, studying abroad remains a strong long-term opportunity, projected to grow from $38 billion in FY2024 to $58 billion in FY2029. In one of our previous […]
KSA Q-com Roundup – Buckle up for the ride
H1 2024 has been an active period for quick commerce in KSA. We’ve already discussed some of these ongoing changes in our previous quarterly update on food delivery and also covered the rapid rise of quick commerce in online grocery in the kingdom. Today, we are doing a quick commerce roundup for the kingdom as […]
Spotting the Next Big Thing: How Fast Fashion Brands Can Stay Ahead
Trends evolve at breakneck speed, but are fashion brands truly keeping up with the demands of consumers? In India’s current fashion landscape, there is a clear gap between the brands’ offerings and consumer preferences. This disconnect has created a prime opportunity for fast fashion brands to disrupt the industry by swiftly capitalizing on the latest […]
Quick Delivery to Drive KSA Online Grocery Market
The online grocery market in Saudi Arabia is on the cusp of significant expansion, with the market expected to reach SAR 10 Bn by 2028. The market already generates 100K daily touchpoints with consumers, supported by over 20K drivers. Increased demand, developing supplier ecosystem, and government initiatives drive this growth. As consumer behavior shifts towards […]
Ready to Drink Evolution: How Q-Commerce is Redefining Refreshment in Ready to Drink Beverage Market
It’s a sweltering summer afternoon, and you’re at home, craving something to quench your thirst. With just a few taps on your phone, you browse through your favourite quick commerce app. In minutes, a delivery arrives at your doorstep, offering an array of choices—from refreshing iced teas to invigorating cold coffees and wholesome fruit juices. […]
GCC Goes Flexitarian – A $500 Mn Opportunity in GCC
In our previous newsletter, we explored the rapid growth of the plant-based protein market in the UAE and GCC, driven by evolving consumer preferences and health-conscious trends. This follow-up interview provides further insights into the dynamic shifts and opportunities within this emerging sector. Read on for an exclusive conversation with Edward Hamod, Founder and CEO […]
Digital Advertising: Demystifying Evolving Needs of Advertisers in India
Advertising today is seamlessly integrated into our daily lives across multiple channels and platforms, marking a significant evolution from the dominance of TV and radio. The widespread adoption of smartphones and the expanding internet reach have transformed how brands engage with audiences, making digital advertising more personalised and targeted than ever. With over 800 million […]
GCC goes Flexitarian
UAE consumers are growing more health conscious. Their behavior towards health-friendly options is becoming stronger, leading to more frequent choices of nutritious foods. This shift towards healthier lifestyles is creating a higher demand for plant-based meat alternatives and healthier food options. The trend also extends to the fast-food industry, where conscious indulgence is gaining traction. […]
India’s Q-Commerce Ascent: A New Era in Shopping
Quick Commerce or Q-Commerce has swiftly transitioned from a novel concept to a crucial part of urban living. It’s the pulse of the new-age consumer, delivering everything from groceries to gadgets at a remarkable pace. This rapid service, which has become a core aspect of daily routines, highlights India’s adaptability and appetite for innovation. Picture […]
Plant Based Protein Perspective
The plant-based protein market in the UAE and GCC is rapidly emerging due to shifting consumer preferences and health trends. Despite the GCC’s $17 billion meat market, with chicken dominating, 10-15% of consumers want to cut back on meat due to health concerns. In the UAE, around 15% of consumers are seeking to reduce meat […]
Last Mile Delivery is a Key Enabler to Online Retail
Consumers in Saudi Arabia continue to adopt online shopping. This means that more products than ever are delivered to end consumers (i.e., last-mile logistics). With the delivery driver now the only physical touchpoint with consumers, this segment is both critical and fast-growing. With the need for the last mile continuing to accelerate, the industry is […]
Unlocking Convenience: The Indian Smart Home Revolution
Imagine living like the Jetsons—your morning coffee brewing itself, your lights dimming when you are ready for bed, and your security system alerting you about unusual activity—all without lifting a finger. How cool is that? Welcome to the era of smart living, where technology transcends the ordinary and transforms our living spaces into intelligent, responsive […]
From Stone Age to Smart Age: Transforming Your Home into a Smart Home
The report “From Stone Age to Smart Age: Transforming Your Home Into A Smart Home” discusses the concept of smart living, where technology automates and enhances daily life through smart home devices. It highlights how smart home technology has evolved from basic functionality to sophisticated connectivity, allowing for automation and remote control of various household […]
The Power Shift: From Brand to Retailer
In the UAE’s grocery sector, established brands continue to enjoy robust profit margins, yet retailers are increasingly facing significant challenges due to intensified competition and evolving consumer preferences. However, within these challenges lies a silver lining of growth opportunities. A notable trend is the rising strategic focus on private labels among grocery retailers. Private labels […]
Loyalty Programs – The secret sauce driving UAE online retail
The UAE e-commerce landscape is witnessing a surge in the influence of loyalty programs. While constituting just 30% of the overall online consumer base, online loyalty program members drive almost 50% (>$5.5 billion) of the UAE’s online retail market. This highlights the importance for e-commerce businesses to strategically design their loyalty programs to capture a […]
Festive 2024: Unveiling India’s Grand Consumption Revival
As the much-awaited season of celebrations approaches, there’s a noticeable buzz in the air. E-commerce platforms are gearing up for what promises to be an exciting festive season. Everywhere you look, from billboards to your email inbox, there’s a sense of anticipation and excitement. The festive spirit is charged with the promise of new beginnings, […]
Trend Tempo: The Rapid Growth of Fast Fashion in India
Have you ever wondered how fashion enthusiasts and avid shoppers keep up with the rapid-fire trends from runway shows, influencers, and social media? The answer often lies in the world of “fast fashion.” Imagine scrolling through endless feeds of affordable, trendy garments from online retailers or snagging that stylish trench coat at a big-box store’s […]
Southeast Asia and India: Connecting Consumers Beyond Borders
Imagine my surprise on a Mumbai summer break. While browsing the shelves at a retail outlet, I saw Indonesia’s legendary Indomie noodles and those addictive Kopiko candies. After speaking with my friends, I realized Indian personal care companies like Wipro and Marico have been spreading their wings in Southeast Asia for years now – think […]
From Field to Fantasy: Inside IPL 2024’s Fantasy Sports Surge
In the energetic world of Indian sports, where cricket reigns supreme, IPL has always been more than just a tournament—it’s a festival that grips the nation. And as the cricket fever spreads, another game unfolds on millions of screens and devices: fantasy sports. This year, IPL 2024 has once again shown the immense potential of […]
From Fast to Faster: Exploring India’s Q-Commerce Boom
Picture a typical day in the life of a young entrepreneur in Bangalore. He’s juggling the demands of a start-up, a vibrant social life, and the challenges of living alone in a bustling city. He’s just realized he’s out of groceries, and he has no time to visit the supermarket. Or imagine a working mother […]
Click to Chic: How E-Commerce is Redefining India’s Fashion Landscape
E-commerce is shaking up the fashion scene in India, making it more accessible and exciting than ever before. Gone are the days when fashion trends were confined to high-end boutiques in major cities. Now, with just a few clicks, you can explore and purchase from an extensive range of high-end and value brands from the […]
Private Labels: Driving Power Shift from Brands to Retailers
In UAE’s grocery sector, while legacy brands in UAE’s grocery sector continue to enjoy healthy profit margins, retailers are facing a set of challenges. Amidst intensifying competition and shifting consumer preferences, the challenges for retailers are rising. Yet, within these challenges lie growth opportunities. A notable trend emerging is the strategic focus on private labels […]
Astro-Tech: Navigating Cosmic Trends in the Digital Era
Are you an urban working professional looking to know about the future of your career, a retired senior citizen wanting to match kundlis for your children, or a homemaker looking for near-future predictions for the health and wellness of your family? – Do you fall into any of these three categories? Well, if the answer […]
Decoding Omnichannel: Strategies for D2C Brands
In today’s bustling marketplace, where customers roam across multiple platforms before making a purchase, D2C (Direct-to-Consumer) brands are uniquely poised to redefine retail landscapes. However, capturing and retaining customer attention in this saturated environment demands a strategic embrace of omnichannel marketing, for D2C brands, which control every aspect of their production, marketing, and sales process, […]
Decoding Omnichannel: Strategies for D2C Brands
In “Decoding Omnichannel,” the report delves into the intricacies of this retail revolution, drawing insights from trailblazing companies like Caratlane, Lenskart, and Mamaearth. By offering actionable strategies and insights, we aim to empower entrepreneurs and brands to navigate this dynamic landscape with confidence. As India’s retail market hurtles towards a projected $2.2 trillion by 2030, […]
In-app advertising – Next frontier in digital marketing?
Advertising budgets tend to mirror shifts in consumer behavior. Our readers would be aware of how the digital ad spend is already higher than traditional channels in the UAE. And as consumers increasingly turn to digital channels, it’s only natural that advertising dollars would follow suit. However, Digital ad spending needs to adapt to match […]
Exploring the Evolution of Luggage Industry in a Post-COVID Era
Have you ever just stopped to watch the conveyor belts in airports come to life? Amidst all that airport madness, one can’t help but stare at the diverse array of other luggage. But beyond the carousel of colors and shapes, lies the story of an industry teeming with adventure, exploration, and a dash of personal style. Be it sleek suitcases or rugged […]
UAE & KSA Markets: Same Same or Different?
At Redseer, we delve deep into various Consumer Internet sectors across the GCC region, drawing on over 10+ years of experience. While the pandemic drove rapid adoption of the digital economy, purchase decision criteria have evolved significantly in recent years. Through our brand and industry trackers, we closely examine the factors influencing decisions in the […]
Fantasy Sport Gaming in India: A Look at the Impact of IPL on Gaming Trends
The Indian Premier League (IPL) kicked off with yet another thrilling season last month and let us tell you its impact is being felt far beyond the boundary ropes. As the current IPL season unfolds, it’s proving to be a batting powerhouse, with cricketers smashing records and thrilling fans worldwide. But beyond the exhilarating matches […]
Who’s making Indonesia look pretty?
Lately, everywhere we look in Jakarta, we see advertisements/content for Beauty & Personal care companies. And it makes sense also, as the country’s disposable income is on the rise, consumers are spending heavily on looking better. With ample whitespaces, brands have come to fulfill customer needs. We have been tracking the space for a while now and have […]
Demystifying India’s e-Commerce Growth
Are you a frequent online shopper? When was the last time you purchased online? Which are your favorite ecommerce apps? Well if you can answer all these questions, then you too are a part of the growing e-commerce populace that’s driving India’s e-commerce revolution! From the towering skyscrapers of financial districts to the bustling markets […]
MENA e-commerce: A unique ecosystem, in a period of transition
Amidst the turbulence of the pandemic, the digital economy surged globally, but nowhere more profoundly than in the MENA region. This is because we were still in the period of customer acquisition where the marketing spending was extremely high. The pandemic helped leapfrog these days, placing our region on a pedestal of growth. Now, as […]
KSA food aggregators to deliver a million smiles
The food service sector in Saudi Arabia is currently a massive SAR 100 Bn market that has displayed resilience and rebounded swiftly. The market witnessed a COVID-led decline because of reduced mobility/ operational hours and restaurant closures. During this time, an emerging trend of in-home consumption emerged which created a unique opportunity for food delivery […]
Not so Modest opportunity in Modest Fashion
Fashion’s booming! New brands are popping up everywhere – just in 2022 fashion startups had raised USD 6 billion + globally But here’s the thing: while chatting with a colleague recently, she was surprised she couldn’t find stylish modest clothes that fit her taste. We did some digging, and guess what? There just aren’t many funded […]
From Sand to Spectacle: KS Ramakrishnan on Building in GCC for the World, through the Lens of Leisure & Entertainment
GCC has been at the forefront of building global companies in the hydrocarbon industry. However, more recently we are seeing tech companies starting out of GCC or making it their base for global expansion. Today, we are excited to be talking to a leader who has built a niche and profitable services company in the […]
Indonesia Quick Commerce: Can it crack the code like India?
Quick Commerce (QC) stumbled in Indonesia (and elsewhere) thanks to some business model hiccups. But look at India – QC’s not just surviving, it’s stealing thunder from mainstream e-commerce giants. This playbook could be the key to unlocking QC’s true potential in Indonesia. It’s a challenge, but winnable. Grab and Astro – the QC frontrunners […]
Unleashing the Power of Sound: How India’s Audio Series are Redefining Entertainment!
Imagine being caught in the hustle and bustle of city life, your daily commute feeling like a never-ending loop. Suddenly, amidst the chaos, you discover a world of captivating stories, waiting to be explored with just a tap of your smartphone. Welcome to the transformative realm of audio series! In an age where screens clamor […]
Unveiling India’s Q-Commerce Revolution: Can India be quick commerce’s first success story?
In the dynamic landscape of retail and ecommerce, one trend has emerged as a game changer: the meteoric rise of quick commerce (q-commerce) in India. Q-commerce, with a $2.8 Bn current market size, is set to become a disruptive force, poised to reshape the retail industry as we know it. With India’s burgeoning urban population […]
Breaking barriers: Rise of challenger platforms in digital advertising landscape
The advertising market in India is likely to observe a muted year for advertising spend with a ~6% growth. Total advertising spend is poised to reach US$16-17 Bn in FY24, heavily impacted by the slowdown in consumption observed in the last 5-6 quarters. Digital Advertising which accounted for 55-56% of total advertising spend in FY24 […]
Decoding the Digital Advertising Playing Field in FY24
Redseer’s latest report ‘Breaking barriers: Rise of challenger platforms in the digital advertising landscape‘ reveals that FY2024 is likely to be a muted year for advertising spend with a ~6% growth. Total advertising spend is poised to reach US$16-17 Bn in FY24, heavily impacted by the slowdown in consumption observed in the last 5-6 quarters. […]
Saudi Arabia’s Rise to Global Entertainment Dominance
In the aftermath of the global pandemic, the Kingdom of Saudi Arabia (KSA) is experiencing a remarkable transformation across various facets of society. Swift advancements in social, economic, and cultural realms underscore Saudi Arabia’s aspiration to become the hub of the region and the world. This transformative phase is driven by a growing acceptance of […]
Profitable with moats – the next phase of growth for Online Travel Agents
In one of our previous updates, at the start of this year, we spoke about the Indonesian travel market and its immense opportunity. In this article we take a deeper look at the Online Travel Agent (OTA) market and what trends are going to be shaping up the industry. And as a bonus, we also talk about […]
Making waves the Audio Series way
The Digital Media & Entertainment (M&E) landscape has exhibited significant growth potential over the years. It comprises three vibrant and competitive pillars: Social Media, Video Streaming, and Audio Streaming. Although social media is the fastest growing pillar of Digital M&E globally, the growing popularity of the Audio Series format and non-music entertainment within Audio Streaming […]
Ear-It-All: The booming world of audio series
The Media & Entertainment (M&E) sector stands as a cornerstone of online content consumption, serving billions of internet users worldwide. Acting as a gateway to the digital economy, M&E has seen significant evolution over the years. While social media and Video Streaming have reached maturity, Audio Streaming, particularly Audio Series, emerges as a promising frontier […]
Sweat, Smoothies, and Stats: Indonesia’s wellness wave
The wellness movement is becoming an essential part of the lifestyles of Gen Z and millennials due to their busy schedules, increasing health issues, and growing awareness. It is not just a trend or about physical health, but it is a deeper connection to the overall well-being of the body, mind, and spirit. In Indonesia, […]
Winning Recipe for Food Brands in India
The Indian food services market is projected to exceed $100 billion by 2028, growing at a CAGR of 10–12%. This growth, driven by evolving consumer behavior, is expected to double the market from $30 billion to $60 billion. To capitalize on the heterogeneous nature of the market, brands are urged to embrace diverse cuisines. The […]
Winning Recipe for Food Brands in India
The Indian food services market is witnessing a transformative trend in the outside food eating habits of the consumers especially in metro and tier 1 cities. Leading this paradigm shift is the House of Brands (HoBs) model, poised to revolutionize brand scalability and revenue generation. Redseer’s latest report, “Winning Recipe for Food Brands in India,” […]
Study reveals udaan winning on customer service excellence, after market consolidation
This recent study conducted by Redseer Strategy Consultants and Udaan takes a deep dive into the eB2B market and offers key insights and a strategic approach aimed at unlocking unparalleled growth opportunities for businesses operating in the segment. The comprehensive analysis and in-depth market research reveals that Udaan, India’s largest eB2B player, has emerged as […]
Ramadan: Homebound in UAE, Outbound in KSA
The holy month of Ramadan is around the corner, and we did a recent study to understand consumer needs, motivations, and preferences during the period. Some interesting trends have emerged, and stark differences exist between the expected behavior in the UAE and KSA. 1. Ramadan at Home in UAE, Out and About in KSA Celebrations […]
Ramadan 2024: How will Indonesian consumers spend USD 70Bn
Ramadan is a month of fasting and spiritual reflection for Muslims around the world, a time for family gatherings, community events, and religious observance. It is also a time of increased retail spending, as families stock up on food, gifts, and clothing in preparation for the Eid al-Fitr holiday that marks the end of the […]
The pathway to supercharging MSME growth
The Indian MSME growth story is being catalyzed by two ongoing watershed movements– the first being the transition of the nation into a paperless economy and the second being the increased formalization of the informal economy. At the juncture of these two movements, the sector has played a critical role in the expansion of the […]
Regulatory Rollercoaster: Southeast Asia’s Ups, Downs, and Loop-de-Loop
Understanding regulations is the key to managing business risks. Failing to appreciate regulatory nuances can flip an otherwise promising investment. Look at 2023. The EU launched anti-trust cases against Google, China remained tough on its tech sector, and Indonesia put the brakes on social media companies offering e-commerce. These had meaningful impacts on respective companies […]
eGrocery’s Surge & Challenges
eGrocery was a category that exhibited minimal growth through the previous decade until a recent watershed event came to be – the COVID-19 pandemic. With social distancing norms in place, people across multiple geographies switched to quick commerce and slotted deliveries for the convenience and reliability they offered. This fastest-growing subset of eTailing has seen significant […]
A New Year’s Eve Recipe for Food Delivery Peak Days
Every year, there are several occasions such as Diwali, IPL, World Cup etc. where online food delivery is integral to the celebrations. These days are mission-critical for online food delivery platforms and brands alike. While the demand spikes are significant, platforms and brands also gain new users. This is especially relevant for chain restaurants and […]
‘‘Wonderful Indonesia’ – it has something for everyone!
Greetings from the enchanting archipelago of Indonesia! As we reflect on our nearly year-long journey in this diverse and vibrant country. We were struck by the immense travel offerings that the country has. From the famous beach escapes of Bali to the rich cultural history of Yogyakarta and multiple hidden gems in the form of […]
Mature users, original content and monetizable platforms – making India’s M&E sector tick
India’s Digital Media & Entertainment (M&E) sector is a site of vibrant growth potential with multiple key developments occurring across a few pertinent formats- namely OTT Audio, Video, Gaming and Short Form Videos. As the nation’s cohort of mature internet users is set to grow beyond 35-40 million, the Digital M&E sector is on its […]
Massive USD 31 Bn Food Services Market in KSA to get an L&E uplift
The Food Services Landscape in KSA is witnessing significant growth powered by a thriving food delivery segment. This comes at a time when the kingdom is investing significantly into leisure and entertainment infrastructure to attract tourism, both international and domestic. The intersection of food services and L&E offers attractive opportunities for brands catering to these […]
Singapore Fashion: What a successful launch looks like
In this note, we look at Singapore’s vibrant fashion market landscape and its growth drivers. We share factors that are critical for brands to scale locally and in the broader SEA region. Brands that effectively tap into local tastes, leverage online platforms, and foster meaningful connections with the Singaporean audience are poised for triumph in […]
Capitalizing on the Rapidly Growing Indian Study Abroad Market
The Indian Study Abroad market has witnessed a noticeable resurgence and understanding the pulse of market trends is crucial for maintaining a competitive edge. The recent study conducted by Redseer, spearheaded by Kushal Bhatnagar (Partner), sheds light on the rapidly growing Indian Study Abroad market. The study goes beyond exploring the nuanced needs and aspirations […]
Indonesia’s Journey to Better Health and Wellness – Part 2
This is part two of our series on Indonesia’s healthcare. We’re exploring future technological breakthroughs in healthcare. Indonesia is just starting to use tech in healthcare. Early efforts, such as Telemedicine and Online Booking, have already made healthcare more efficient and convenient. Upcoming advancements, especially in genomics, could bring over $100 billion in economic gains. […]
Indonesia’s Journey to Better Health and Wellness – Part 1
Indonesia’s healthcare infrastructure lags its counterparts and falls short of WHO benchmarks, signaling a clear need for enhancement. With prevailing health system challenges and a demographic set to age by 2030, the time for Indonesia to act is now. This newsletter zeroes in on healthcare expenditure, private sector contributions, and the evolving trends in the […]
What does eCommerce Consumer Confidence look like post festive season 2023?
Both online and offline retail in India started gaining momentum from Q1FY24 with offline retail growing faster than ecommerce in Q2FY24. As per seasonal trends and captured in our ECCI of 131 for Jul’23 this led to a strong festive season of Oct-Nov ‘23. Not surprisingly in the post-festive period, the sentiment for future 4-months […]
How Indonesia Eats at Food Services: Part – 2
In the first part of our series, we explored the rising prominence of local cuisines within Indonesia’s Food Services sector. Now, in Part-2, we delve into the growth prospects for both online and offline channels, and how both new entrants and established players can capitalize on these trends. 01. Despite being considered as the champions […]
The decathlon to Bharat’s Short-Form Video-loving audiences
A relatively new phenomenon is taking Bharat content consumers by storm, absorbing over an hour of their time on a daily basis. Original, premier and linguistically diverse content guided by cutting-edge NLP/ML algorithms finds its way to this incredibly diverse demographic and elicits higher rates of engagement. India’s very own Short-Form Video (SFV) platforms are […]
How Indonesia Eats at Food Services: Part -1
Indonesia’s Food Services sector is a relatively small part of the overall F&B pie. The share of Food Services is below the levels in China and the US, in both percentage and absolute terms. This low base provides meaningful headroom for growth, with an estimated 8% CAGR over 2022-27E. Sustained economic growth, rising affordability levels, […]
As Core Gaming scores points in India, will investors join the quest?
FY23 alone saw more casual gamers graduating to core gaming, signalling a major structural shift in India’s gaming ecosystem. As more and more Monthly Average Users (MAUs) willingly participate in the requisite payments to level up, the time is ripe to explore ways in which this growing cohort can be best engaged and monetized. In […]
Is Singles Day the New-Black Friday?
Its that time of the year! Black Friday has had a significant impact on the buying behaviour of consumers and now has become integrated in the retail calendar in UAE. This year Black Friday’s market growth is anticipated to stabilize as compared to last year, however it has now evolved into a festive last quarter […]
Indian SFV Platforms: High on Demand from all Quarters
Through its brief yet eventful run, TikTok surprised the nation with its unprecedented success as a social media platform in a) democratizing the content creation process to Tier-2+ cities, b) breaking down language barriers, c) making the best use of India’s digitization movement. It was only natural for the sudden ban of this highly engaging and […]
Demystifying India’s SFV platforms
The rise of Short-Form Video (SFV) platforms in India, driven by a user base of over 250 million, with a significant majority from Tier-2 cities and beyond, is reshaping the advertising landscape. Original, relatable, and non-inflammatory content has led to high user engagement, reflected in a Net Promoter Score of approximately 55%. Razor-sharp content recommendations […]
Navigating the UAE’s Super-App Market Landscape
The e-commerce landscape in UAE is witnessing a decline in the number of shopping apps used by consumers due to their increasing preference for streamlined app usage. Super-apps have emerged as a response to this trend, as major brands like Careem, Talabat, Noon Food, and Amazon expand to become comprehensive one-stop solutions for diverse consumer […]
Will eGrocery crack the code among digital non-natives?
eGrocery was a category that exhibited minimal growth through the previous decade until a recent watershed event came to be – the COVID-19 pandemic. With social distancing norms in place, people across multiple geographies switched to quick commerce and slotted deliveries for the convenience and reliability they offered. This fastest-growing subset of eTailing has seen significant […]
Decoding UAE’s eGrocery Market Landscape
Over the past years, UAE eGrocery market been evolving. It has now matured and has a level of penetration comparable to developed markets. At the same time, the market has experienced a shift, moving from marketplace-driven to a balanced mix of omnichannel and hyperlocal players. Going forward, the eGrocery market is expected to double, attaining […]
Charting the Course: Jahez CFO Heni Jallouli Unravels the Dynamics of Saudi Arabia’s Food Delivery Landscape
In the bustling landscape of the Middle East’s food delivery market, one name stands out for its remarkable strides and unwavering commitment to convenience, taste, and technological innovation – Jahez. As a leading local digital champion, Jahez has become synonymous with hassle-free culinary experiences, redefining how people savor their favorite dishes in the region. Founded […]
MENA Black Friday a $74 Bn retail opportunity
1. MENA Black Friday will represent a sizable $74 Bn retail opportunity in 2023; However, its significance within the online retail calendar is moderating er ecosystem Black Friday Sales stabilizing but still significant. While the World Cup influenced sales last year, it is anticipated that the MENA retail calendar will return to its usual patterns. The […]
Indonesia’s Mobile Gaming: Levelling Up In-App-Purchase
With more than 70% population holding a smartphone in their hand, gaming has become more accessible to people across socio-economic groups in Indonesia. Thanks to In-App Purchases (IAP) gaining more traction, the country is set to be one of the largest mobile gaming markets in the world. In this newsletter, we highlight the mobile game […]
Indonesia: Regulations Hammer Live-Commerce, But Resurgence Remains on Cards
Indonesia’s regulatory curveball, mandating the separation of e-commerce and live-streaming functions, will take the steam out of the live-commerce juggernaut. GMV growth rates will moderate in the short term. However, the sector’s structural growth trajectory will remain intact. We think TikTok will make a comeback via a live-commerce-free e-commerce route. Assuming no further regulatory changes, […]
Festive Optimism Prevails: MSME Sellers Eye Sales Surge
Everyone in India is gearing up for the coming festivities. And in that spirit, Redseer is watching all aspects of the ecommerce Industry’s biggest GMV churner, the festive season sales. Our latest analysis takes into account the MSME seller’s perspective and how online sellers are expecting to buck the trend in a tough year. In […]
Saudi Arabia Real Estate: A Growth Story Grounded in Stability
1. KSA real estate sector set to grow at a 10% CAGR over next 5 years – almost at par with UAE The growth narrative in KSA is unfolding, and the real estate sector is directly benefiting from it. KSA’s real estate sector is set to grow at a steady 10% CAGR annually for the […]
Flavorful fortunes – Eating is a serious business in India
At the heart of educational institutions, corporate offices, hospitals, and various other institutions across the country are managed cafeterias. The demand for managed cafeterias in India is witnessing remarkable growth, as the market has started to formalize over the last few years. As working professionals, students, and employees seek convenient and nutritious meal options, these […]
Food Delivery: A Taste of Saudi Arabia’s Thriving Market
1. Food aggregators have already generated value for the broader ecosystem Currently, food aggregator market accounts for ~16% of the total food service market and has created roughly 150,000 jobs, equivalent to 1% of the total workforce in KSA. Furthermore, recent relaxation in labor regulations has made it easier to acquire delivery riders. Given the […]
90,000 Crore. That’s How Much GMV Festive Season 2023 Can Clock
Over the years, the remarkable transformation of e-commerce has redefined India’s retail landscape. From its modest inception in 2014 to the upcoming celebration of the 10th anniversary of India’s eTailing festive season, the industry’s journey has been nothing short of extraordinary. 2023 marks the 10th year of festive e-commerce sales in India. The Indian eTailing […]
Decoding the Success of Pure-Play Beauty Companies
The Beauty and Personal Care (BPC) market globally is a highly attractive market and is evolving rapidly. As a result, there is scaled influx of brands into the space. With this context, Rohan Agarwal, Partner at Redseer Strategy Consultants, decodes the keys to success for brands in this space. 1. Globally, BPC is the fastest […]
UAE: Gateway to $1.5Tn MENA Consumer Spending
UAE is the gateway to the $1.5 Tn MENA consumer spending market. UAE contributes 15% of GDP and over 15% of regional tourist influx, its strategic location and robust infrastructure have solidified its position as global trade hub status. Pro-business policies of the government coupled with strong consumer confidence in the country; position it as […]
MSMEs’ Impact on India’s E-commerce Surge
India’s digital transformation journey and the rise of its Micro, Small, and Medium Enterprises (MSMEs) are shaping the country’s economic landscape in profound ways. The push towards a paperless economy has increased efficiency and transparency, contributing to economic growth. In this article, we explore how MSMEs, a critical component of India’s economy, are expanding their […]
Beauty Unveiled: Decoding the Success of Pure-Play Beauty Companies
The Beauty and Personal Care (BPC) industry stands as a captivating global sector, marked by its remarkable growth and profitability. Over the past decade, the BPC landscape has witnessed profound shifts in consumer behaviour, with a surge in trend adoption and evolving expectations from products. This transformation, amplified by the influence of social media and […]
Skilling and Employability Solutions for the Next Half Billion
When India became the world’s most populous country this year, its massive, young workforce was propelled into the spotlight—at 281, the median Indian is a full decade younger than the median Chinese person. India has the world’s second-largest working-age population, and its potential workforce will continue to grow in size until 2049. With 960 million […]
Shopping Goes Social – $10Bn Opportunity for MENA Retailers
The fusion of shopping and social media is reshaping consumer behavior and advertising strategies, offering a potential windfall of over $10 billion for those who seize the moment. Social media’s ascendancy from a communication tool to an overpowering advertising force cannot be ignored. With users now spending more than double the time on these platforms, […]
eCommerce spending sentiment outlook remains optimistic
As businesses world over are battling recession and bringing their offline operations and revenues back to pre-Covid levels, eCommerce growth appears to have peaked and plateaued. RBI’s consumer confidence index assessment of household sentiment about the current and future economic situation gives a sense check on how consumers plan ahead for future expenses. To complement […]
Disruption of the digital disrupters
There are some interesting trends playing out in the dynamic realm of digital entertainment. OTT video & audio streaming services are thriving in developed MENA nations. These industries are shifting to ad-based models to create mass appeal and drive penetration beyond the urban elite consumers. Thus, the Digital advertising space is set to be disrupted, […]
The Future is Customer Engagement
Customer engagement platforms are empowering organizations in the region to adapt to the fast-evolving consumer landscape, providing customizable and full-stack solutions to meet the varying, cross-industry needs, of customer engagement. As the focus in the digital economy shifts from customer acquisition to retention, these solutions become increasingly important in fostering lasting relationships and driving business […]
Unveiling Redseer’s Ecommerce Confidence Index in Middle East
We are delighted to unveil the inaugural Ecommerce Consumer Confidence Index (ECCI) in MENA. This index aims to capture the sentiment of consumers towards ecommerce. 1. Redseer has created ECCI to assess the consumer sentiment and confidence around eCommerce Ecommerce Confidence Index is designed to assess consumer sentiment and confidence in the eCommerce landscape by […]
From Aisle Strolling to One-Click Buying: Unravelling eGrocery Boom
Until the end of the last decade, eGrocery was still a category with minimal growth. Then the pandemic thrust the service to the forefront of people’s needs as social distancing norms made it hard to shop groceries offline. In the wake, quick commerce also gained prominence as platforms offered reliable service and buyers preferred the […]
Shopping Goes Social
Social media channels, with their large userbase and increasing time spent, continue to be the influential channels for retail purchase decisions. Social commerce along with live streaming has already taken up significant market share in some of the leading markets like China and Vietnam. This trend is expected to be followed in the MENA region […]
Unlocking the Value in Indian eCommerce
In a diverse and vibrant country like India, consumer behavior varies greatly, and understanding the distinct archetypes of consumers is vital for businesses aiming to capture this vast market. With their prudent spending habits and pursuit of value-driven products, the’ Mass’ consumers are a dominant force. In this article, we delve into the characteristics and […]
Unlocking value in Indian eCommerce: Catering to the ‘Mass’ Consumer
Are you curious to discover the untapped potential of a dynamic consumer segment that’s shaping the Indian retail and eCommerce landscape? Brace yourself for a captivating journey through our groundbreaking report! The world of mass consumers is a burgeoning force that’s set to revolutionize growth of Indian eCommerce. With annual incomes ranging from INR 2.5 […]
Decoding the UAE Real Estate Market
The UAE real estate market is booming, thanks to Russian expats and local buyers. In the short term, Russian expats are fuelling the market, while in the long term, local buyers will drive growth. In this newsletter, we’ll explore the top trends and factors that are contributing to this growth, including the influx of Russian […]
Fantasy Cricket Fever Takes Over IPL 2023 with Record Revenue
Millions of fans follow IPL, the most awaited sporting event in the country. While the quality time spent in the evenings with friends and family watching their favorite teams play keeps most engaged, others are glued to their screens for a chance to add to the excitement and win big. To the average enthusiast, fantasy […]
Influence Marketplace – A silver bullet for influencer marketing success
Internet and Smartphone use in India has witnessed a phenomenal proliferation in the last few years to reach 780 Mn users nationwide. Consuming and creating content has always been challenging for the masses opening up new marketing avenues for brands and internet platforms. In the wake of all the User Generated Content – UGC, a […]
