Gen Z: Defining Trends, Influencing Spends
Gen Z are reshaping India’s consumer landscape as the “Reverse Generation,” driving massive spending power and family purchasing influence. By 2030, this generation will comprise 27% of India’s population, and drive nearly USD 1.3 trillion in spending. What defines Gen Z? Gen Z have grown up with internet access and smartphones as the norm. The […]
Meeting India’s Protein Goals: Lessons from the Branded Egg Market
India’s protein deficit remains a key nutrition challenge. The branded egg market offers valuable lessons on improving access, trust and everyday protein consumption.
The Sorted Generation: Gen X as India’s Hidden Consumer Powerhouse
Often overlooked, the Gen X India consumer is emerging as a hidden powerhouse, driving consistent spending, premium choices, and long-term impact across India’s consumption landscape.
SEA Eyewear: Clear Vision For A ~USD 11 Bn Market
The SEA eyewear market is emerging as a USD 11 Bn opportunity, driven by unmet vision needs, rising digital adoption and the expansion of organized eyewear players across Southeast Asia.
Tracking Growth Across Public-Market-Relevant Internet Sectors
As India’s Internet economy enters the final stretch of CY2025, several key sectors with publicly listed exposure, i.e. Quick Commerce, Food Tech, Beauty & Personal Care, Fashion, and Value Commerce ecosystem, are demonstrating clear and consistent growth signals. For public market investors, the first ten months of the year highlight a market where high-frequency, repeat-driven behaviours and��category-specific […]
The Indian Consumer at 2030: Redefining Aspirations, Choices, and Markets
India’s consumption story is entering its most transformative decade yet. As 400+ million new consumers join the formal economy, their aspirations, behaviours, and purchase journeys are being rewritten — faster than brands can adapt. The Indian Consumer at 2030 report decodes this evolution, offering data-driven foresight on how tomorrow’s India will shop, spend, and shape […]
The Global Vision Deficit: Why Half the World Still Can’t See Clearly
Global Context: The Scale of Challenge Refractive errors, including myopia, hyperopia, presbyopia, and astigmatism, have quietly become one of the world’s most widespread yet under-addressed public health challenges. As per the WHO, ~3.4 billion and ~2.1 billion people are estimated to be affected by issues such as myopia and presbyopia, respectively, by the end of the decade. This translates to close to ~4.7 billion people (~55% of the global population) […]
Disrupt or Be Disrupted: Winning Strategies for Consumer Brands
The world of consumer brands is changing fast, and India is at the heart of this transformation. What worked a decade ago—finding a successful product, scaling it, and reaping the rewards for years—is no longer enough. At Ground Zero 10, Redseer’s flagship event, a distinguished panel came together to explore what it takes to win […]
Southeast Asia and India: Connecting Consumers Beyond Borders
Imagine my surprise on a Mumbai summer break. While browsing the shelves at a retail outlet, I saw Indonesia’s legendary Indomie noodles and those addictive Kopiko candies. After speaking with my friends, I realized Indian personal care companies like Wipro and Marico have been spreading their wings in Southeast Asia for years now – think […]
Decoding Omnichannel: Strategies for D2C Brands
In today’s bustling marketplace, where customers roam across multiple platforms before making a purchase, D2C (Direct-to-Consumer) brands are uniquely poised to redefine retail landscapes. However, capturing and retaining customer attention in this saturated environment demands a strategic embrace of omnichannel marketing, for D2C brands, which control every aspect of their production, marketing, and sales process, […]
The pathway to supercharging MSME growth
The Indian MSME growth story is being catalyzed by two ongoing watershed movements– the first being the transition of the nation into a paperless economy and the second being the increased formalization of the informal economy. At the juncture of these two movements, the sector has played a critical role in the expansion of the […]
Benchmarking mobility players on consumer behavior for Perth (Australia)
Insights on customer behavior of Perth in terms of reasons for choosing ride-hailing platforms, use-case, decision making criteria, ownership of car, deal-seeking, platform loyalty and frequency of usage
Traffic Safety Products
