Disrupt or Be Disrupted: Winning Strategies for Consumer Brands
The world of consumer brands is changing fast, and India is at the heart of this transformation. What worked a decade ago—finding a successful product, scaling it, and reaping the rewards for years—is no longer enough. At Ground Zero 10, Redseer’s flagship event, a distinguished panel came together to explore what it takes to win […]
Southeast Asia and India: Connecting Consumers Beyond Borders
Imagine my surprise on a Mumbai summer break. While browsing the shelves at a retail outlet, I saw Indonesia’s legendary Indomie noodles and those addictive Kopiko candies. After speaking with my friends, I realized Indian personal care companies like Wipro and Marico have been spreading their wings in Southeast Asia for years now – think […]
Decoding Omnichannel: Strategies for D2C Brands
In today’s bustling marketplace, where customers roam across multiple platforms before making a purchase, D2C (Direct-to-Consumer) brands are uniquely poised to redefine retail landscapes. However, capturing and retaining customer attention in this saturated environment demands a strategic embrace of omnichannel marketing, for D2C brands, which control every aspect of their production, marketing, and sales process, […]
The pathway to supercharging MSME growth
The Indian MSME growth story is being catalyzed by two ongoing watershed movements– the first being the transition of the nation into a paperless economy and the second being the increased formalization of the informal economy. At the juncture of these two movements, the sector has played a critical role in the expansion of the […]
Benchmarking mobility players on consumer behavior for Perth (Australia)
Insights on customer behavior of Perth in terms of reasons for choosing ride-hailing platforms, use-case, decision making criteria, ownership of car, deal-seeking, platform loyalty and frequency of usage
Traffic Safety Products
