India Online Furniture Market – Ready for ‘digital takeoff’
Mrigank GutgutiaThree clear business models have emerged in the online Home and Furniture market–Horizontals, Vertical marketplaces andVertical D2C. The profile of customers on these online platforms are very distinct from each other. Vertical shoppers are more metro centric and relatively mature digitally while Horizontals have a clear focus on mass segments
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Mrigank Gutgutia
Partner
Mrigank leads business research and strategy engagements for leading internet sector corporates at Redseer Strategy Consultants. He has developed multiple thought papers and is regularly quoted in media and industry circles.
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