Media Consultancy | Redseer Strategy Consulting

Newsletter | Vernacular is NOW, not the future – A $300 Bn opportunity today

Mrigank GutgutiaMrigank Gutgutia

India is in the midst of a massive digital transformation of its population

Published on: Aug 2019

Heavy social media and content consumption underway in urban and especially rural areas

210 Mn = Current number of vernacular preferring digital consumers in India who are also monetizable

Massively growing vernacular user base to create USD 3 Bn of incremental digital ads spending opportunity over 2018-23

Mrigank Gutgutia

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Mrigank Gutgutia

Partner

Mrigank leads business research and strategy engagements for leading internet sector corporates at Redseer Strategy Consultants. He has developed multiple thought papers and is regularly quoted in media and industry circles.

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