Dec, 2018 | By Pakhi Saxena, Saurav Chachan
Stepping Into India’s Footprint
Footwear has emerged as a distinct category with significant presence of retail as well as distribution brands
Authors
Pakhi Saxena
Vice President, Retail & CPG Practice
Saurav Chachan
Consultant
Key themes marking footwear segment
Footwear category reflects robust growth @14.5%, driven primarily by women's segment
Players realigning offering mix in response to sizable and growth opportunity demonstrated by casual and sports category
Blended approach to design emerges key differentiator element
Adoption of global casualization trends for India lending to the growth of casual segment
International brands realigning for 'Made for India' model; Outdoor brands are testing Indian market through online channel
Domestic brands are initiating global designs as well as leveraging understanding of Indian trends for scale
Footwear is marked by high share of organized driven by wide retail network of brands and significant online presence
Online has emerged as a significant channel of growth and international brands are entering into exclusive partnership with online retailers for exploring the Indian market
Brands are launching dedicated product range for online platform to differentiate from offline channel and are leveraging data analytics of online platform to grow their business
Footwear enjoys highest branded quotient across retail categories, further this sizable share reflects robust growth @19%
Footwear has emerged as a distinct category with significant presence of retail as well as distribution brands
Players have adopted best practices to build a sustainable distribution led brand
Mid and premium brands contributes to ~20% of the market
Key trends in the footwear market
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