Dec, 2017      |     By Pakhi Saxena, Saurav Chachan

Stepping Into India’s Footprint

Footwear has emerged as a distinct category with significant presence of retail as well as distribution brands


Authors

Pakhi Saxena

Pakhi Saxena

Vice President, Retail & CPG Practice

Saurav Chachan

Saurav Chachan

Consultant

Key themes marking footwear segment

Footwear category reflects robust growth @14.5%, driven primarily by women's segment

Players realigning offering mix in response to sizable and growth opportunity demonstrated by casual and sports category

Blended approach to design emerges key differentiator element

Adoption of global casualization trends for India lending to the growth of casual segment

International brands realigning for 'Made for India' model; Outdoor brands are testing Indian market through online channel

Domestic brands are initiating global designs as well as leveraging understanding of Indian trends for scale

Footwear is marked by high share of organized driven by wide retail network of brands and significant online presence

Online has emerged as a significant channel of growth and international brands are entering into exclusive partnership with online retailers for exploring the Indian market

Brands are launching dedicated product range for online platform to differentiate from offline channel and are leveraging data analytics of online platform to grow their business

Footwear enjoys highest branded quotient across retail categories, further this sizable share reflects robust growth @19%

Footwear has emerged as a distinct category with significant presence of retail as well as distribution brands

Players have adopted best practices to build a sustainable distribution led brand

Mid and premium brands contributes to ~20% of the market

Key trends in the footwear market

 

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