Quick Commerce: India’s Retail Darling or Profit Mirage
Executive Summary What’s failed in other countries is scaling in India. India’s quick commerce (Q-commerce) has rapidly scaled into a $10B+ GMV market with 30M+ monthly users, becoming the fastest-growing retail format in the country. But beyond speed and convenience, Q-commerce is now shaping product discovery, brand building, and digital experimentation for both legacy and […]
Why Global Apparel Players Are Betting Big on India!
India’s $70B+ apparel market is scaling fast and would hit USD 130–150B by 2030 – Global brands are taking notice. With fashion demand exploding across classes and consumers hungry for newness, India is becoming the growth engine the global apparel industry needs. As growth stagnates in mature markets like the US, Europe, and China (hovering […]
Beyond Prestige: The Next Chapter of Indian Luxury
Luxury in India Is No Longer Niche—It’s the Next Big Growth Engine As global markets plateau, India is emerging as the luxury world’s next growth engine, driven by an expanding affluent class, rapid digital adoption, and a deeper appetite for premium, curated experiences across cities and segments. Today, contributing just 2% to global personal luxury […]
40% Of TikTok’s India Market Captured By Homegrown Apps
40% of TikTok’s India market captured by homegrown apps
The number of Internet users in India set to grow to 970 million from current 600 million in next 5 years, Shortform market is also estimated to grow by 4x on total time spent and reach to 400-450 billion minutes a month from the current ~110 billion minutes.
