Oct, 2017     

Brand health check for a retail brand

To help the client understand the overall market, target consumer, current brand health, and competitive landscape. To assess the current opportunity size and identify the growth drivers. To understand the consumer psyche towards denim brands and mapping of buying cycle. To understand the brand image and category-wise positioning. To understand the competitive landscape and the position of the brand there.

We conducted primary trade research across retail formats to understand the strength and disposition of the category. We also conducted primary consumer research to understand the consumer disposition towards category and map the buying cycle. We held multiple round of discussions with industry experts to understand the market and trade dynamics. And conducted secondary research from various resources, RedSeer Knowledgebase, etc.

The insights and recommendations from the engagement helped the client understand market dynamics and identify the brand positioning vs competitive landscaping. The findings guided the client on consumer trends and preferences and suggested the key focus categories.