Oct, 2017     

Business Model Evaluation for a Physical Education Player


To assess the PE market and conduct competitor benchmarking to develop a future growth roadmap and market entry strategy. To estimate the size of the opportunity, expected growth rates and their drivers/ inhibitors for each of the targeted product categories in India. To understand the competitors landscape and identify the characteristics of prominent players including key products, prices and margin. To assess the major customer segments in the market and identify the potential of each.

We conducted in-depth interview with the management of top competitors to understand product portfolio and market positioning. We also did an ecosystem analysis to understand supply constraints and partner service portfolio. We conducted secondary research and interviews with industry experts to benchmark the pricing & profile of various players.

The findings and recommendation from the research were used by the client to improvise the existing business model and execute the growth strategy devised.