Due Diligence on Online Hotel Aggregator
To help the fund understand current and future plans of the key players in online hotel aggregator space. To assess the Inventory expanse of the key players in the industry. To understand the performance of the key players covering business metrics, consumer behaviour and partner view.
We conducted primary exit interviews with consumers to understand their satisfaction levels with the various brands. We held a discussion with industry experts to understand the performance of the key players in online hotel aggregators space. We also conducted interviews with the partner hotel owners to understand their satisfaction levels. We also did web-crawler analysis to understand the strategies of the players in the industry.
The findings and recommendation from the research helped the client in assessing the business performance & growth perspectives of the targeted player. The insights shared helped the fund identify the key areas of focus for the target brand.