Market Expansion of Automotive Industry
The client, a leading automotive technical textile manufacturer, wanted to assess the opportunity for 3 product categories, including automotive soft trims, and recommend go/ no-go for each. And wanted us to create a GTM strategy for three product categories to expand product portfolio horizontally using existing manufacturing capability.
We conducted competitive benchmarking to identify business characteristics, key products, prices and margin of the key competitors. We assessed size of opportunity for each segment, expected growth rates and their drivers/ inhibitors for each of the targeted product categories in India.
We did not recommend market entry on 2 out of 3 products, and generated strategic options to enter the Indian market in the third product category.