Jun, 2017     

Driver Incentive Continue to Fall as Players Focus on Profitability


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Report on Online Mobility Industry from Q1 CY’17.

Driver incentives spending was cut sharply in the past quarter, as players started focussing more on unit economics. New Delhi and Bangalore saw the biggest incentive drop in Q1'17.

Fig 1: Driver Incentive (as a % of GBV)
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