Apr, 2016     

RedSeer perspective on Paytm


Overall Business Volume (Mar 2016)

  • Paytm had an average of 19.5 lac transactions per day in Mar 2016 (excluding P2P transfers or transactions that add balance to wallet
  • GMV/GPV (Gross Payment Value) for all verticals was ~INR 1,700 Cr

Recharge and Bill Payments

  • Gross Payment Value (GPV): Increased to INR 800 Cr from INR 710 Cr in Oct, driven by higher ATV:
    • ATV: INR 180 in Mar vs. INR 145 in Oct 2015
  • Transactions: 14 lacs per day in Mar 2016 vs 16 lacs in Oct 2015; transaction share:
    • Mobile Recharge: 77%
    • Data Card: 11%
    • DTH: 6%
    • Bill Payments: 6%

Wallets

  • Transaction on Paytm (On-Deck): 7.7 lac+ daily Paytm platform transactions
    • 50-55% of all recharge/bill payments transactions (~7 lac daily)
    • ~52% of marketplace transactions (~40k daily)
  • 3rd Party (3P) Merchant Transactions: 4.3-4.4 lacs average daily transactions, with a monthly GPV of ~INR 390- 400 Cr, up from INR 335 Cr in Oct 2015:
    • Key Merchants: Uber: 25-30%, IRCTC: 8%
    • Offline Payments Share: 7% (30-35k daily transactions)/li>
  • Wallet Base:
    • Registered Wallets: 120 million
    • Active Wallets (having money): 50 million

Travel and Others

  • Travel (hotels and buses): INR 75-90 Cr GMV, up from INR 22 Cr in Oct 2015
    • 27,500 daily transactions
    • ATV: INR 1,000
  • Other verticals including events, insurance etc. :
    • INR 30-50 Cr GMV (moderate confidence, further breakdown unavailable)

The five verticals under the Paytm brand generated ~1,700 Cr of GMV/GPV in Mar 2016

Recharge and bill payments constitutes the largest business vertical for Paytm growth with ~14 lacs transactions daily as of Mar 2016

  • Average transaction value
    • Mobile Recharge: INR 120
    • DTH: INR 800
    • Electricity Bill Payments: INR 900
  • Within bill payments, electricity bills is
    one of the fastest growing categories
  • Recharge transactions geographic split
    • North India: 40%
    • East India: 10%
    • West India: 20%
    • South India: 30%

This document covers a perspective on the performance of Paytm along with the key initiatives taken by it and its focus areas.

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