The objective was to understand the music education market in India and assess the opportunity to invest in the target, an upcoming omnichannel platform offering music education services.
With the help of in-depth interviews with market experts and a robust survey across music enthusiasts / students, RedSeer analysed the market from three strategic lenses:
1. We assessed the music market structure by mode of delivery to find the total opportunity, key growth stories and levers.
2. We forecasted addressable market size and compared the growth with patterns observed in similar subcategories in education
3. We interviews a wide number of students to identify the current satisfaction level with market offerings and benchmarked with the satisfaction achieved from the client’s offerings
Using the above research and analysis, RedSeer highlighted the potential value in the market and created a 4 pronged go-to-market strategy for the target brand to spearhead as leaders in the segment.