The objective was to assess the TAM and potential scale and profitability for India’s largest retailers, playing within three segments of India’s retail market- Organized retail, B2C eCommerce, and eB2B (Digitization of unorganized retail).

To assess the Target’s play within each of these three segments, we conducted a four part assessment- 1) Size and growth of each segment 2) Target’s scale and growth vs competition in each segment 3) Perspective of consumers and retailers towards digitization in general and towards using Target’s services in particular 4) Growth forecast for market and Target’s share within in basis 1,2 and 3.

This four part assessment helped the investor build a robust theses around the market and the Target and led to one of the largest deals in the Indian retail space.