Management excellence should be centred around employee happiness. However, with new-age businesses constantly evolving, employees often find it difficult to keep pace and thereby lose interest. This is where the role of organisational design comes in. It establishes set principles that convey the business’ clear vision and priorities time and again. This boosts confidence of employees, which translates goals into actions. 


RedSeer noted the challenge of drafting an organisation design model faced by a leading battery company in India when transitioning from sales-focused to manufacturing-focused business. The shift required reorienting its sales, marketing, and support functions. RedSeer was approached to help the company deliver on its strategy, engage employees, and achieve management excellence. 


RedSeer team conducted an analysis to understand the challenges and key reasons disrupting the company’s productivity. The company’s decision to shift the fundamentals meant it has to change the company’s most fundamental building blocks like how people in the company made decisions, adopted new behaviors, agreed on commitments, managed information, allocated responsibility, and connected with one another.  

RedSeer noted that a full-fledged blueprint addressing a forward-looking view making bold direction, marshalling the organization toward that goal, and prioritizing everything accordingly is crucial. 

The other important element is decoding the stabilized control process that has to be aligned with the unit’s responsibility, cost-efficient to implement, and motivating for the people in the unit. And so, the client was recommended with an organizational structure that was sufficiently flexible to adapt to an ever-changing world.  


RedSeer offered the client an organisation design with a well-defined management style while transitioning from a sales-focused to a manufacturing-focused business. It brought better clarity about the company’s vision and improved productivity among employees. 


  • Rohan Agarwal has been a part of the Redseer Strategy Consultants journey for over six years. He is an expert in digital strategy for traditional corporates and start-ups.