The objective was to design an industry defining narrative on the eHealth market in India – the narrative covered the following sections:

1. Overall healthcare landscape – Overview of the healthcare space in India, current & future market estimates, key drivers of growth including the recent govt. initiatives

2. eHealth market deep dive – introduction of eHealth within the overall healthcare value chain, detailed understanding of its value prop supplemented with consumer sentiments, understanding of different consumer use cases (chronic, acute, wellness) of eHealth, eHealth market sizing, growth estimates & growth driver, eHealth unit economics, sector benchmarking with other internet verticals

3. eHealth Business Model Analysis – classification of the eHealth business models into vertical/horizontal and stand-alone/integrated, benchmarking of each business model basis business metrics, consumer satisfaction and unit economics to estimate sustainability in the long run, case studies of the leading Indian & global platforms

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