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Feb, 2019     

Market Sizing of self-drive segment

The first step was to reach out to experts in rental/self-drive companies, fleet operators and industry experts in each city to understand pan-India and city specific market size, consumer use-cases & behavior, and general trends.


The objective was to help a ride-hailing company evaluate the overall size of self-drive market and benchmark major players in terms of business metrics.
To start with the analysis, we followed a 3 steps plan. The first step was to reach out to experts in rental/self-drive companies, fleet operators and industry experts in each city to understand pan-India and city specific market size, consumer use-cases & behavior, and general trends. The second step was to conduct primary research of consumers across cities to understand consumer behavior and secondary research through public reports to develop nuanced understanding. The last step was to leverage Redseer IP to validate market size by evaluating fleet supply, industry trends & survey results.
At the end of study, we were able to provide overall market size, market share of players, historic growth trends, list of players and insights related to player strategies to the client.