The objective was to carry out the detailed due diligence for a prominent VC on the OTT music industry & evaluate the market positioning of one of the leading players.

To carry out the due diligence we evaluated the sector feasibility & built a comprehensive analysis on the monetization & growth potential to validate the investor’s hypothesis. To understand demand dynamics, more than 2000+ surveys were carried out to identify consumer sentiments & the required player`s brand presence.

The in-depth due diligence built the investors confidence in the OTT Audio sector while having visibility on the risk factors & eventually led to a successful investment by the fund into the Indian music platform.