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Mar, 2020     

Understanding the opportunities in RTE/RTC market in India and helping client with building their GTM strategy for the space

Comprehensive landscaping of RTE/RTC, organic foods and soupy noodles market in India including overall market size, growth potential, key players in the category and key trends in the market


A leading global confectionary player was planning to expand their food portfolio in India and was seeking market understanding of Ready to Heat and Ready to Cook food products for its overall go to market strategy.

Key Steps –

1. Comprehensive landscaping of RTE/RTC, organic foods and soupy noodles market in India including overall market size, growth potential, key players in the category and key trends in the market
2. Benchmarking competition on marketing and sales approach, organization structure and KPIs to understand the pricing, marketing and distribution strategy of leading players in the RTE/RTC category
3. Deriving best practices for ‘Go-To Market Strategy’ for the client basis key learning from leading brands across food categories