digitisation

Online Mobility-Riding The Wave of Democratization

newsletters | Mar, 2020

Sectors other than 4W and 3W P2P taxis are contributing 20% share of 4Mn daily trips in Indian online mobility

GCC – World’s first omni-channel superapp?

newsletters | Aug, 2019

GCC – a unique market showing characteristics of both developed and developing markets GCC countries have most of their population concentrated in urban centres. This h...

Customer experience assessment for e-tailers

Case studies | Oct, 2017

Our client one of the largest e-tailing players in India wanted to benchmark its customer satisfaction with the competitors and understand the satisfaction across key par...

The success of online cab aggregators

articles | Jun, 2017

The growing on-demand economy has led to the development of Taxi-aggregator firms that have changed the way people view commuting within a city. Uber, and Ola are perceiv...