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Innovating in Emerging Markets

articles | Jan, 2018

In last decade, emerging markets have evolved not only as the biggest demand base for goods but also as innovation hubs for new products. One of the drivers of innovation...

Directions for Marketing in Changing Times

articles | Jan, 2018

With the gradual opening up of the Indian economy since 1991 across various sectors has made the Indian market very competitive. Gone are the days when one had to wait fo...