Marketing Strategy

Directions for Marketing in Changing Times
articles | Jan, 2018
With the gradual opening up of the Indian economy since 1991 across various sectors has made the Indian market very competitive. Gone are the days when one had to wait fo...

Market Expansion of Automotive Industry
Case studies | Oct, 2017
The client, a leading automotive technical textile manufacturer, wanted to assess the opportunity for 3 product categories, including automotive soft trims, and un...