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Marketing Strategy

Directions for Marketing in Changing Times

articles | Jan, 2018

With the gradual opening up of the Indian economy since 1991 across various sectors has made the Indian market very competitive. Gone are the days when one had to wait fo...

Market Expansion of Automotive Industry

Case studies | Oct, 2017

  The client, a leading automotive technical textile manufacturer, wanted to assess the opportunity for 3 product categories, including automotive soft trims, and un...