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RedSeer MEA

Unwrapping Ramadan 2022

reports | Mar, 2022

Ramadan is a $6.2 Bn online sales event in MENA. Festive periods account for ~40% of annual e-tail in MENA.

MENAP Digital Economy to cross $100B this year; $20bn investment neede...

newsletters | Mar, 2022

The MENAP Digital Economy will multiply 7x by 2030; this will require a funding of ~$20 Bn in the coming 2-3 years

D2C channel to represent 12% of MENA e-tail, as early as 2023!

newsletters | Mar, 2022

Consumers express high interest to explore new brands across sectors, driving adoption of Digitally native brands (DNB) 

Our MENA Dark Kitchen estimates revised upwards – a $2 Bn+ oppor...

newsletters | Mar, 2022

Dark Kitchens would account for 13%+ of the FoodTech market in 2025 the penetration would be significantly higher in UAE & KSA

Pakistan E-com is now on Boom Alert

newsletters | Feb, 2022

Fueled by recent funding, the Pakistan digital landscape is now set to take of as players storm the market

The UAE Pre-owned market is the new market

newsletters | Feb, 2022

Buying is seen as a better value-added proposition especially for home and electronics sectors where the estimated duration of use can be higher....

Unwrapping Ramadan 2022 Recap – Above All Years

newsletters | Feb, 2022

Celebrations will drive Ramadan purchases and Grocery, Fashion key sectors that will see spike in demand

MENAT Retail; The Double Crest Wave

newsletters | Feb, 2022

Ramadan days are expected to see 23% shoot up in sale

3 Themes to Look out for in 2022

newsletters | Jan, 2022

These supply and demand trends have placed the Direct to consumer (D2C) channel on a pedestal of growth and this segment already accounts for ~15% of online retail in key...

MENAT Gaming: Doubling XP

newsletters | Jan, 2022

The supply side is gearing up to tap into the massive opportunity which is unfolding, through localization, technology investments and eSports events...

Quick Commerce: MENA’s Hidden Gems

newsletters | Dec, 2021

Q-commerce with sectors that already have the necessary digital infrastructure and consumer awareness in the MENA region expands the market potential for quick commerce t...

OTT Changing How We Understand Television

newsletters | Dec, 2021

OTT market has seen ~2x jump in the userbase compared to Pre-Pandemic times.

Black Friday Recap: Discounts Moving Beyond Electronics

newsletters | Dec, 2021

A key trend that was alluded to coming into the Black Friday event is the further inclusion of sectors such as Beauty & Personal Care and Fashion into the promotional off...

Black Friday: The Retail Spectacle for all Ages

newsletters | Nov, 2021

Sector appeal slightly varies among the different generations with Gen Z being most inclined towards Fashion this Black Friday.

Quick Commerce: “Instant” becoming the norm in delivery

newsletters | Nov, 2021

Within e-tailing alone, instant Delivery is expected to contribute to 8% of GMV in the next 3 years

The time is right for eHealth in MENA

newsletters | Nov, 2021

eHealth platforms have come in to drive efficiencies and create value for consumers and suppliers

Black Friday – $6Bn Online Shopping Event

reports | Oct, 2021

Black Friday is a critical event in the retail calendar in MENA. This event which was first launched by Souq (now Amazon) as a 3-day online only event has now expanded to...

The BNPL wave is rising

newsletters | Oct, 2021

The BNPL sector has scaled well – we estimate USD 0.6 Bn of GTV will be processed in MENA in 2021

Dark Kitchens – The Bright Future of Food Services

newsletters | Nov, 2020

Pre-COVID estimates of $16bn, the food services market is now estimated at $9bn in UAE as lockdown restrictions suppressed the sector....

e-Grocery in UAE & KSA: Q3 Update Report Pre-view

newsletters | Oct, 2020

MENA e-Grocery GMV had been growing in double digits YoY until 2019, and was expected to grow at ~60%. However, Covid-19 has more than doubled the eGrocery markets in UAE...