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Strategies through Customer understanding and business benchmarks

Our consumer goods and retail practice revolve around strong sector know-how, detailed industry benchmarks and robust on ground research. With our unique approach, we help companies identify the new consumer trends, exciting business models and high growth opportunities.


business consulting services

Organized Grocery Retail In India

newsletters | Nov, 2019

Of India’s retail basket, Food & Grocery (F&G) category comprising fresh fruits & vegetables, packaged food, personal care & home care and utilities is a significant 65% ($525 Bn) of the wallet spend whilst the organized share is marginal, at lowest penetration factor of 3.6% contribution.

cosmetics industry

Unwrapping Ramadan 2022

reports | Mar, 2022

Ramadan is a $6.2 Bn online sales event in MENA. Festive periods account for ~40% of annual e-tail in MENA.

cosmetics industry

Black Friday – $6Bn Online Shopping Event

reports | Oct, 2021

Black Friday is a critical event in the retail calendar in MENA. This event which was first launched by Souq (now Amazon) as a 3-day online only event has now expanded to over six ...

cosmetics industry

MENAP eB2B: USD 10 Bn opportunity unfolding

newsletters | Oct, 2021

The USD 1 Bn eB2B market is setting itself up for explosive growth with penetration levels

Our Belief

Our services and actionable and focused on mid to long-term solutions for the companies. We work with business leaders across the functions on key growth and optimisation problem areas:

1. Growth Strategy: We work on wide variety of growth strategy engagement from Product line extension, Geographic expansion, New Customer targeting and Horizontal and vertical integration. Our ability to work as an extended team, work on strong custom research framework and sector expertise helps in executing action high growth agenda items.

2. Digital Strategy: Our understanding of the digital impact on businesses is unparalleled. We are the most active firm working with the consumer internet ecosystem in emerging markets. Through this, we have been able to run sharp digital diagnostics programs for our customers, which is followed by drafting custom digital strategy for our clients.

3. Retail store efficiencies (for Modern and Traditional trade): We closely work with the retail stores in benchmarking their performances on the local and global scales. Which is followed by a custom research-driven approach on how to improve the store efficiencies. Our ability to bring in new age technology-based approach differentiates us.

4. Value engineering (BoM optimisation): Cost optimisation on the BoM is one of the high impact areas we work upon. Our ability to tear down the products (both physically and conceptually) benchmarks the product specification and tie them up with procurement tracks the whole value chain for a product. We have been able to optimise the cost by up to 25% for various consumer product categories.

5. Channel Strategy: We take a mid to long-term view on the importance, efficacy and the cost of sales channels. Our custom and research-centric approach are able to create the flexible models to recommend the right channel strategy for our clients. We further enhance through the digital sales strategy.

6. Buying behaviour by demography:  We have a strong on the ground, and bottoms research approach. This helps us in driving detailed customer maps for our client’s wide needs. This along with an application of appropriate statistical tools we are able to help clients understand the consumer buying behaviour.

7. Marketing Strategy: Our marketing strategy engagements cover the whole gamut of marketing activities. We do marketing planning, brand positioning, Communication strategy and Pricing and promotion strategy for our clients.


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Retail Benchmarks



construction equipment market

Commercial Due Diligence on a social commerce player

Case studies | Dec, 2020

The objective was to assess the TAM and potential scale and profitability for a fast growing social commerce start-up in India. The study involved gathering a deep understanding o...

construction equipment market

Commercial Due Diligence on one of India’s largest retailers

Case studies | Sep, 2020

The objective was to assess the TAM and potential scale and profitability for India's largest retailers, playing within three segments of India's retail market- Organized retail, B...

construction equipment market

Commercial Due Diligence on a music instruments e-tailer

Case studies | Jul, 2018

The objective was to assess the growth an profitability prospects for a fast growing omnichannel retailer of musical instruments. As part of the diligence process, we undertook a ...