Content & Gaming


India and other emerging countries (SEA, MEA, etc.) are at the cusp of the digital revolution. Each year, there are millions of new internet users increasing both base and time spent per user online. One of the strongest proponents of this growth is the faster adoption of smartphones and cheap data plans and internet adoption in Tier-2+ cities.

Online content and gaming platforms – Social network, OTT, messaging platform, and foray of several platform aggregating contents, news, user-generated content keep these users engaged online and monetize their time spent online through advertisement or subscription.

Our experience and deep-research backed advisories in Content and Gaming have helped platforms engage its users across their journey on the platform – acquisition, retention, and conversion from free to paid users.

Our Offerings

We offer research and advisory services across sub-vertical of content and gaming platform including but not limited to following:

  1. Growth and market entry strategy.
  2. Partnership and Monetization.
  3. Customer experience and retention.
  4. Competitive Benchmarking.

Impact Delivered





$5 Bn+

deals and growth delivered


business consulting services

Evolving Landscape for the $3Bn Digital Ad Industry

reports | Mar, 2019

Digital advertising is likely to be a ~$7 Bn opportunity By 2021

cosmetics industry

Video Killing The Audio Star?

newsletters | Nov, 2020

Paid users contributed USD 43 Million in revenue during August 2020 alone

cosmetics industry

OTT Audio platforms tuning into profitability

newsletters | Apr, 2020

In India most users are likely to switch to a paid OTT audio subscription, only if the charges are ~INR 25 per month

cosmetics industry

Originals Becoming Mainstream In OTT World

newsletters | Mar, 2020

Ease of content consumption coupled with affordable smart TVs will lead to shift in user time from DTH to OTT