Overview
India and other emerging countries (SEA, MEA, etc.) are at the cusp of the digital revolution. Each year, there are millions of new internet users increasing both base and time spent per user online. One of the strongest proponents of this growth is the faster adoption of smartphones and cheap data plans and internet adoption in Tier-2+ cities.
Online content and gaming platforms – Social network, OTT, messaging platform, and foray of several platform aggregating contents, news, user-generated content keep these users engaged online and monetize their time spent online through advertisement or subscription.
Our experience and deep-research backed advisories in Content and Gaming have helped platforms engage its users across their journey on the platform – acquisition, retention, and conversion from free to paid users.
Our Offerings
We offer research and advisory services across sub-vertical of content and gaming platform including but not limited to following:
- Growth and market entry strategy.
- Partnership and Monetization.
- Customer experience and retention.
- Competitive Benchmarking.
Impact Delivered
20+
clients
50+
engagements
$5 Bn+
deals and growth delivered
FEATURED INSIGHTS
reports | Aug, 2019
India’s internet adoption reached 530 Mn at a run rate of 65 Mn users per year in the last 2 years – ~8x of 8 Mn users added per year from 2000 to 2009

Evolving Landscape for the $3Bn Digital Ad Industry
reports | Mar, 2019
Digital advertising is likely to be a ~$7 Bn opportunity By 2021

Deep dive into audio entertainment landscape to understand high potent...
Case studies | Jan, 2021
A comprehensive benchmarking of 15+ players in the industry to help the client understand the supply-demand dynamics & identify high-growing product segments.

Video Killing The Audio Star?
newsletters | Nov, 2020
Paid users contributed USD 43 Million in revenue during August 2020 alone

Commercial due-diligence for a leading global gambling operators to id...
Case studies | Aug, 2020
The enagagement helped client identify investment opportunity in online rummy for their inorganic growth in Indian market