Overview
India and other emerging countries (SEA, MEA, etc.) are at the cusp of the digital revolution. Each year, there are millions of new internet users increasing both base and time spent per user online. One of the strongest proponents of this growth is the faster adoption of smartphones and cheap data plans and internet adoption in Tier-2+ cities.
Online content and gaming platforms – Social network, OTT, messaging platform, and foray of several platform aggregating contents, news, user-generated content keep these users engaged online and monetize their time spent online through advertisement or subscription.
Our experience and deep-research backed advisories in Content and Gaming have helped platforms engage its users across their journey on the platform – acquisition, retention, and conversion from free to paid users.
Our Offerings
We offer research and advisory services across sub-vertical of content and gaming platform including but not limited to following:
- Growth and market entry strategy.
- Partnership and Monetization.
- Customer experience and retention.
- Competitive Benchmarking.
Impact Delivered
20+
clients
50+
engagements
$5 Bn+
deals and growth delivered
FEATURED INSIGHTS
reports | Aug, 2019
India’s internet adoption reached 530 Mn at a run rate of 65 Mn users per year in the last 2 years – ~8x of 8 Mn users added per year from 2000 to 2009
Evolving Landscape for the $3Bn Digital Ad Industry
reports | Mar, 2019
Digital advertising is likely to be a ~$7 Bn opportunity By 2021
Video Killing The Audio Star?
newsletters | Nov, 2020
Paid users contributed USD 43 Million in revenue during August 2020 alone
OTT Audio platforms tuning into profitability
newsletters | Apr, 2020
In India most users are likely to switch to a paid OTT audio subscription, only if the charges are ~INR 25 per month
Originals Becoming Mainstream In OTT World
newsletters | Mar, 2020
Ease of content consumption coupled with affordable smart TVs will lead to shift in user time from DTH to OTT
