India and other emerging countries (SEA, MEA, etc.) are at the cusp of the digital revolution. Each year, there are millions of new internet users increasing both base and time spent per user online. One of the strongest proponents of this growth is the faster adoption of smartphones and cheap data plans and internet adoption in Tier-2+ cities.
Online content and gaming platforms – Social network, OTT, messaging platform, and foray of several platform aggregating contents, news, user-generated content keep these users engaged online and monetize their time spent online through advertisement or subscription.
Our experience and deep-research backed advisories in Content and Gaming have helped platforms engage its users across their journey on the platform – acquisition, retention, and conversion from free to paid users.