India and other emerging countries (SEA, MEA, etc.) are at the cusp of the digital revolution. Each year, there are millions of new internet users increasing both base and time spent per user online. One of the strongest proponents of this growth is the faster adoption of smartphones and cheap data plans and internet adoption in Tier-2+ cities.
Online content and gaming platforms – Social network, OTT, messaging platform, and foray of several platform aggregating contents, news, user-generated content keep these users engaged online and monetize their time spent online through advertisement or subscription.
Our experience and deep-research backed advisories in Content and Gaming have helped platforms engage its users across their journey on the platform – acquisition, retention, and conversion from free to paid users.
We offer research and advisory services across sub-vertical of content and gaming platform including but not limited to following:
- Growth and market entry strategy.
- Partnership and Monetization.
- Customer experience and retention.
- Competitive Benchmarking.
deals and growth delivered
reports | Aug, 2019
India’s internet adoption reached 530 Mn at a run rate of 65 Mn users per year in the last 2 years – ~8x of 8 Mn users added per year from 2000 to 2009
Case studies | Jan, 2021
A comprehensive benchmarking of 15+ players in the industry to help the client understand the supply-demand dynamics & identify high-growing product segments.
Case studies | Aug, 2020
The enagagement helped client identify investment opportunity in online rummy for their inorganic growth in Indian market