Jun, 2017

Food-tech Industry Sees Decline in Repeat Usage with Inflow of New Customers

Report on Indian Food-tech Industry from Q1 CY’17.

With players looking to increase their penetration and onboarding new customers to their platform. There is a surge in new users because of Jio and overall higher adoption of the internet. And hence, repeat rate declined by about 10-15% since Q4'16

Fig1: Repeat Rate

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