Sharp decisions - Better returns

We work with a wide spectrum of private equity firms helping them with smarter investment decisions across the deal lifecycle.  We help them in creating better returns through value creation engagements for the portfolio companies.


business consulting services

Business Model Evaluation And Future Roadmap Development For A Portfol...

Case studies | Oct, 2017

Private Equity funds and VCs have taken a great initiative in shaping major businesses in and around the nation. Funds take great interest in contributing and collaborating with emerging initiatives and business plans with thorough research work. One such study is where we helped a fund assess the Physical Education market and conducted competitor benchmarking … more

cosmetics industry

Recovery Stories in Consumer, Retail and Internet

newsletters | Jul, 2020

However, as the partial and full unlock has proceeded, few of the internet sectors have seen either seen a release of the pent-up demand or a new sector baseline has been set, as s...

cosmetics industry

eGrocery | First COVID & Now JioMart | Part 2

newsletters | Jun, 2020

COVID-19 provided a significant push to the eGrocery market as consumers realized the value of at-home access to groceries. In addition to providing convenience, variety & value, e...

cosmetics industry

eGrocery | First COVID & Now JioMart | Part 1

newsletters | Jun, 2020

The eGrocery market GMV was mere $0.05 Bn in 2013, but has grown 30x in the last 6 years to reach $1.5 Bn GMV in 2019.

Our Belief

Sector focus and philosophy of funds changes the way various funds look at the opportunities. At RedSeer we understand this and hence follow a custom and research-driven approach along with deep sector expertise. Our approach is tailored along the key variables for funds:

1. Stage of funding: Depending on the stage of the investment funds have different stress areas

2. Relationship with portfolio companies: Solutions that are dashboard level to operational details depending on whether the investors are hands-on or otherwise. 

3. Deep sector Focus: 60% of our fund work is in Internet, Healthcare, Consumer goods/services and Education area. Which is driven by the deep sector expertise. 

4. Type of funds: Research approach being macro with industry dynamics to detailed company and promoter level analysis.


Our Services:

1. Discovery: We adopt a custom approach to address the varying needs of funds in the pre-diligence investment discovery stage. We partner with funds at very early stage of creating and firming the investment philosophy around the sectors. This is followed by quick and comparative analysis of the potential target companies.  (Sector Reporting, RedBooks and Hypothesis testing)

2. Due Diligence: Our approach to due diligence is customised and research driven, we leverage deep sector knowledge and IP to deliver clear evaluation of the opportunity. Our experience of more than 100 engagements with private equity funds and access to one of the widest network of customs experts creates a key value proposition for RedSeer. Our recommendations are result of consultative approach but are firm. (End to End Commercial Diligence, Pocket Diligence)

3. Value Creation: We work on specific value creation agenda for the portfolio companies post-investment. This includes benchmarking companies performance and identifies the levers of growth and optimisation. With our deep sector knowledge, we help company identify the growth opportunities from new market to new product categories. There are tailored program around improving and ramping up the execution around sales and marketing initiatives.  (Performance Benchmarking, Growth Strategy, Sales and Marketing Programs)

4. Exit Support: We help funds to prepare for a high-value exit through creation of robot business plans documents for bidders and financers. We create a detailed map of the market through industry trends, disruptions and key risk elements involved. And how it impacts the buyer’s outlook along with the exit plans.


Engagement Count


Client Count

Sector Specific



construction equipment market

Growth & New International Markets Entry Strategy For A 6000+ Cha...

Case studies | Apr, 2019

The global expansion story of Indian internet companies is just starting, long way to go ahead Published on: Apr 2019 Over the last few years, we have seen many Indian internet...

construction equipment market

Business plan support for an internet kitchen launch in India

Case studies | Oct, 2017

Our client wanted to launch an Internet Kitchen Service in a metropolitan city in India. The broad objective of the project was to understand the market scenario for online food de...

construction equipment market

Due diligence on Furniture e-tailing market in India for a PE Fund

Case studies | Oct, 2017

The client was a private equity fund who wanted to understand the furniture e-tailing market landscape in India. RedSeer helped them perform due diligence on the industry which...