QUARTZ: Nykaa: A former investment banker’s online startup is giving a premium shade to Indian beauty care
QUARTZ: As much as 75% of India’s cosmetics market is unorganised, says consulting firm RedSeer.
“Online horizontal retailers that basically sell everything are looking at expanding to categories beyond mobile phones and fashion,” Shubham Anand at RedSeer said. Since beauty is closely related to fashion, “we see more efforts from large online retailers such as Amazon and Flipkart in categories such as beauty that complement fashion.”
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