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Feb, 2021     

Netflix and its battle for India


Nikhil Dalal, senior consultant at RedSeer, says while an all-in-one service like Amazon Prime (the subscription includes access to Amazon Prime Music and free next-day delivery of products, among other services) can afford to be price competitive, Netflix being a purely OTT platform with premium content does not have that latitude. “People in India have deep pockets but the willingness to pay is still not there,” he says.

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