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Nov, 2020     

Race is on to create a superapp for UAE consumers

Gulf News


Players who can answer these clearly would be better prepared to position themselves in this relatively new space. If they focus on understanding local customer needs, provide a complementary value proposition and create an integrated experience, they will find that consumers are willing to wholeheartedly embrace them. – Sandeep Ganediwalla and Soumya Jain are with Redseer Consulting, Middle East.

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