Overall India e-mobility is slightly ahead of foodtech in # orders/trips, with newer mobility models driving the growth

Published on: Dec 2019

The online grocery market is dominated by scheduled inventory-led players, however, the share of more convenient models is rising

  • Average order values are significantly lower for micro delivery and emerging models- which leads to supply churn as players find unit economics challenging.

For on-demand home services, consumers rank ‘Convenience’ much ahead of ‘Price’ as the main reason to avail on-demand home services

  • Compared to many sectors, on-demand home services has a high share of ‘convenience seeking users’
  • Which is likely to enable players to rationalize pricing and driving better unit economics in the long run



  • Rohan Agarwal has been a part of the Redseer Strategy Consultants journey for over six years. He is an expert in digital strategy for traditional corporates and start-ups.