Overall India e-mobility is slightly ahead of foodtech in # orders/trips, with newer mobility models driving the growth

Published on: Dec 2019

The online grocery market is dominated by scheduled inventory-led players, however, the share of more convenient models is rising

• Average order values are significantly lower for micro delivery and emerging models- which leads to supply churn as players find unit economics challenging.

For on-demand home services, consumers rank ‘Convenience’ much ahead of ‘Price’ as the main reason to avail on-demand home services

• Compared to many sectors, on-demand home services has a high share of ‘convenience seeking users’
• Which is likely to enable players to rationalize pricing and driving better unit economics in the long run